Marketing for customer experience

The role of the CMO is evolving. Deliver on customer experience with creativity and data.

In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the CMO is increasingly leading the charge for realising exceptional experiences. Data-driven marketing actions and creative brand-building initiatives will drive speed, precision, and purpose at scale.

“Digital has disrupted the way customers interact with brands.”

Virginie Regis, Chief Marketing & Communications Officer at Capgemini

WHAT MATTERS TO THE CONSUMER

We asked 10,000 people in 10 countries 1 question: What matters to today’s consumer?

The future of marketing is driven by data

Data-driven results

Lessons from marketing executives surveyed in Capgemini’s CMO Playbook
93% of data-driven marketers are highly satisfied with their real-time marketing initiatives.
43% of marketers say harnessing data has helped their team become more agile in responding to customer and market needs.
Data-driven marketers on average enjoy a 16% point improvement in brand awareness/consideration.

Chief challenges

    FUTURE-SIGHT PODCAST

    Beyond the messy middle of data-driven marketing

    Capgemini Invent

    FUTURE-SIGHT PODCAST

    How to be a purpose-driven organization

    Capgemini Invent

    FUTURE-SIGHT PODCAST

    Enter a new reality with immersive experiences

    Capgemini Invent

      The CMO agenda

      CONVERSATIONS FOR TOMORROW

      What will be the CMO agenda of tomorrow?

      Explore further

      We imagine and build experiences, products and businesses that disrupt the status quo, win hearts and realize the future. 

      Imagine, build, and scale strategies, business models, brands, and ventures that drive purpose and sustainable growth.

      Your customers are unique. Different needs, different expectations, different preferences.