ADOBE SUMMIT 2023

March 21-23, 2023
Las Vegas | The Venetian Convention and Expo Center

Master the shift in consumer behavior

Join us at Adobe Summit 2023 to thrive in the ever-changing digital economy, expand your skillset, and spark innovations empowering you to get the future you want.

Our annual research on ‘What matters to today’s consumer‘ indicates one of the biggest consumer shifts, is deep concern in rising living costs. As a direct result, consumers are spending extra time shopping for bargains and pledging loyalty to brands that demonstrate care, empathy, and help during these difficult times. This shift in consumer behavior has been felt across industries, from retail and finance to telecommunications and pharmaceuticals.

Heading to Adobe Summit? Meet us at booth 1106, join our sessions, book in a demo for our Connected Marketing Engine or connect with our experts. Discover how you can embrace digital experiences to drive growth, increase efficiency, and improve customer satisfaction. We’ll also be exploring the importance of respectful personalization, and how to strike the right balance between delivering personalized experiences and upholding customers’ trust by safeguarding their privacy.

Experience the Connected Marketing Engine

Experience an exclusive live experience of The Connected Marketing Engine (CME) at our booth. CME enables retailers to create a 360-degree view of their customers, by using digital experience, data touchpoints and personalized interactions. CME empowers consumers to engage with their brands of choice, via highly personalized experiences, that build lasting relationships and brand loyalty.  

Our team will be demonstrating the latest release of CME in Booth 1106. 

Robin, van den Hoven | Global Connected Marketing Offer Lead
Neerav Vyas | I&D Transformation Director
Izzy Del Valle | Americas DCX Managing Enterprise Architect

Join our session on Vanguard’s Website Transformation (S744)

Tuesday, Mar 21 | 4:00 PM – 5:00 PM PDT

In this session with Vanguard’s Institutional Investor business, we’ll explore how our partnership with Adobe enabled Vanguard to accelerate their website transformation from legacy siloed technologies, to an efficient marketing ecosystem. Join the session to explore:

• The lessons learned, and key successes from the experience
• How the Adobe Suite played a crucial role and how it can help you build stronger connections with your customers through real-time personalization
• The power of Adobe Experience Manager to leverage customer data and insights to tailor experiences at scale and expand your customer reach and fuel growth

Speakers:

Sumit Uppal
Head of Digital,
Financial Services,
Capgemini

Aimee Civera
Head of Web Technology, Vanguard

Therron Hofsetz
Senior Director,
MarTech Engineering, Vanguard

Join our Financial Services breakout sessions

We’d like to invite you join our Financial Services breakout sessions exclusively designed for Financial Services/Insurance companies – and we look forward to meeting you at our Hospitality Suite #3-730, Palazzo Tower, 3^rd Floor during Adobe Summit.

Tuesday 21st March

Journey from Product Centricity to Customer Centricity
12:00 PM PST

Improving Customer Engagement and Experience through Data-Driven Personalization
2:00 PM PST

Wednesday 22^nd March

Real Time Offers and Acquisition Journey powered by Adobe Experience Platform
12:00 PM PST

Breakout sessions can be attended by Financial services clients through registration in our FS Hospitality Suite (#3-730 – Palazzo Tower – 3^rd Floor)

Meet our FS domain experts and discuss your priorities and challenges

Our Financial Services experts will be available for 1:1 meetings and look forward to hosting you in our Hospitality Suite (#3-730 – Palazzo Tower – 3^rd Floor).
Click here to schedule a meeting with our FS experts and discuss how Capgemini can support you on your road to success.