Making the Connection: How Internet of Things Engages Consumers and benefits Business

Publish date:

Developed as part of The Consumer Goods Forum’s Educational Series, this thought leadership analyzes the relevancy and impact of IOT in CPR.

IoT is easily misunderstood. Business leaders turn off when the technology industry begins to spout technical jargon. But IoT is not about technology. At its core, IoT is about data and insight. It gives consumer companies the power to understand their supply chains in detail and to work with partners to innovate and respond rapidly to unexpected events or emerging trends. It offers companies the ability to see how people are using their stores, online services, and even their products, in the context of their daily lives. By combining these insights, companies can win consumers’ attention and continual engagement. They can build services and products that synchronise with consumers’ lives making their presence vital and their brand valuable. That is the opportunity being offered– for those willing to take it.

Making the Connection: How...

Tamaño de archivo File type: PDF

Related Resources

digital customer experience

Tendencias emergentes de IA en operaciones del sector retail

Si bien la mayoría de las empresas del sector retail están intensificando sus proyectos IA en...

digital customer experience

Guía de la tienda inteligente

¿Alguna vez has tenido que bajar corriendo a comprar y has invertido mucho más tiempo del...


Si continúas navegando en esta página, aceptas el uso de cookies

Para obtener más información y para cambiar la configuración de las cookies en tu ordenador, por favor lee nuestra política de privacidad


Cerrar información sobre cookies