Telefonica Multinational Solutions upgrades their Multinational Sales Team to the Cloud 2.0

Based on Cloud leader salesforce.com, a new CRM system with integrated social media communication was introduced for the global sales team in extremely short time

The Situation

Telefonica Multinational Solutions provides fixed voice, data and managed mobility services for over 300 million
accesses. Global coverage is ensured by Telefonica’s own global IP network in more than 40 markets and through strategic agreements with partners providing services in over 170 countries. Multi-national customers are addressed globally by Telefonica’s Multinational Solutions Organization – TMS. TMS requires a flexible CRM solution which is available in all time-zones on desktop and mobile devices and supports asynchronous communication among the international sales teams.

The Solution

Salesforce.com was selected as the platform which allows a fast delivery of the solution in the cloud and also provides an integrated module for social media communication called Chatter lifting Web 2.0 Technology into the Cloud. As one of the major system integration partner of salesforce.com, Capgemini has already successfully delivered many complex Cloud applications. For TMS, Capgemini analysed and implemented the TMS application and offered a Cloud-typical pay-per-use model for support and maintenance.

The Result

The TMS CRM contains standard functions for opportunity tracking and account management out-of-the-box and
also comprised TMS-specific account planning, forecasting and reporting modules. A CRM application is only successful, if it is fully accepted by the sales people. Therefore, Capgemini implemented a demonstrator and accepted payment only after a demonstration period of two months is completed successfully.