消费者驱动型消费品和零售供应链

如今,消费者成为了消费品和零售供应链最强大的驱动力,见多识广且精通数字技术的消费者令各大公司不得不朝着定制化、透明化和定制交付方向发展。我们的消费者驱动型供应链服务能够提高公司供应链的互联性、智能水平和可扩展性,快速构成价值网络,实现更好的市场和财务业绩,同时快速响应多种需求。

Integration of demand and fulfillment signals for optimized decision making

In an ideal world, consumers would find the right product, when they want it and where they want it. In reality, this is a challenge because of complex supply chain processes and demand signals, no synchronization between planning and execution, and poor data availability.

Consumer-Driven Supply Chains

Capgemini can help your company achieve a common view across all businesses, channels and brands by enabling a “consumer-centric” business model. This consumer demand-driven supply chain focuses activities on consumer demand, enabling companies to better read and react to customer purchases. We help retail and consumer products companies build seamless commerce capabilities through an integrated solution framework that addresses:

  • Integrated Planning and Execution
  • Localized Category Management
  • End-to-End Visibility
  • Intelligent Commerce and Fulfillment
  • Last Mile Delivery
  • Plus, More

When It Comes to Your Supply Chain, Experience Counts

We’ve already delivered the benefits of a consumer-driven supply chain to a range of clients:

  • A luxury retailer transform its planning and fulfillment operation
  • A large grocery retailer implement collaborative supply chain processes
  • A large consumer products company provide visibility across the supply chain

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