e.l.f. Cosmetics puts customer experience at center stage

e.l.f. Cosmetics was founded in 2004 with a mission to make luxurious, high-quality beauty products accessible to all. As its trendy, younger customers moved towards mobile shopping, however, the cosmetics trendsetter knew it needed to meet this shift head on and develop a high-class, immersive digital-commerce experience.

Capgemini’s platform experience, award-winning design team, cutting-edge technical expertise, and holistic approach made it the perfect partner for e.l.f. Cosmetics. Capgemini experts designed a fresh, modern, on-brand digital experience aligned with e.l.f.’s vision.

The best-in-class, mobile-first design enabled e.l.f. to showcase products and content in a modern, clean, and engaging layout. A fully integrated swatch selector enables shoppers to see differences in makeup shades. “Add to Bag” functionality was also moved further up the page to give both desktop and mobile users the ability to choose their perfect shade and advance to checkout without needing to scroll. These optimizations, along with the powerful capabilities of Salesforce Commerce Cloud, have delivered enhanced conversion and sales.

“Our digital transformation required a partner that not only knew the digital landscape, but had a deep knowledge of our industry. That made Capgemini the ideal partner for us.”

Ekta Chopra,
Vice President of Digital, e.l.f. Cosmetics

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