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Video for passenger entertainment in the connected car

The opportunities and challenges ahead for automakers

Basic radio and bring-your-own-device (BYOD) experiences are unlikely to satisfy drivers and passengers for much longer. The next few years will see the rise of the digitally connected car, with internet enabled e-cockpit platforms and rear-seat entertainment displays for passengers.

With an enormous number of cars being connected to the internet, wireless connectivity makes it possible for passengers to consume a substantial amount of in-car streaming data via the internet. In-vehicle infotainment (IVI) in the connected car market is therefore an exciting opportunity that spans streaming video and audio, video conferencing, and gaming.

This paper explores how, in the coming decade, connected cars and enhanced wireless connectivity such as Wi-Fi, 4G, and 5G will be the primary factors driving the amount of time passengers spend consuming media content. It details the market trends, implementation challenges, and emerging hardware platforms for designing tomorrow’s IVI solutions.

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