Learning from online players. Issue 18, Telecom & Media Insights.

With their traditional sources of revenue under threat from new types of competitor as well as services, European operators need to revise their innovation approaches. One potential source of inspiration for the telcos are the Internet players, who are considered to be some of the most innovative companies in the world.

Capgemini’s TME Strategy Lab explored the innovation approaches of successful online players, looking for key lessons that can be applied to telcos. In companies such as Google and Yahoo!, a strong company-wide culture of innovation, as well as a focus on involving consumers and third-party developers in developing products, is key to success. Employees, consumers, external researchers, developers and open source development are all available to telcos to guide them towards a new innovation paradigm.