{"id":732290,"date":"2024-11-27T06:31:13","date_gmt":"2024-11-27T11:31:13","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=research-and-insight&#038;p=732290"},"modified":"2025-11-12T01:21:35","modified_gmt":"2025-11-12T06:21:35","slug":"consumers-and-the-generative-ai-effect","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/consumers-and-the-generative-ai-effect\/","title":{"rendered":"Consumers and the generative AI effect\u00a0"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Consumers-and-the-GenAI-effect_Webbanner-2880X1800_2.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Consumers and the generative AI effect\u00a0<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Capgemini_GenerativeAI_Consumers_And_The_GenAI_Effect_CPR_POV3_2024.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download PoV<\/span><span class=\"type\">693 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1024182\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1024182\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-a-competitive-advantage\">A competitive advantage<\/h2>\n\n\n\n<p>Highlights from a major study into the penetration of Gen AI in the consumer products industry and the response from consumers. The Capgemini Research Institute report, <em>What matters to today\u2019s consumer: 2024 consumer behavior tracker for the consumer product and retail industries<\/em>, indicates that consumers are larger positive about their interactions with Gen AI and that this is affecting their behavior and expectations.&nbsp;<\/p>\n\n\n\n<p>The paper also looks at the steps consumer products companies can take to ensure they capture the competitive advantages of Gen AI early.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Capgemini_GenerativeAI_Consumers_And_The_GenAI_Effect_CPR_POV3_2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download our point of view<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Highlights from a major study into the penetration of Gen AI in the consumer products industry and the response from consumers. The Capgemini Research Institute report, What matters to today\u2019s consumer: 2024 consumer behavior tracker for the consumer product and retail industries, indicates that consumers are larger positive about their interactions with Gen AI and that this is affecting their behavior and expectations. <\/p>\n","protected":false},"author":440,"featured_media":732291,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"82ae012a-a391-4d91-9c90-2ff58be53361\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":294,"primary_term":"Customer 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