{"id":729975,"date":"2024-10-11T03:51:45","date_gmt":"2024-10-11T08:51:45","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=research-and-insight&#038;p=729975"},"modified":"2025-03-06T03:40:14","modified_gmt":"2025-03-06T08:40:14","slug":"gen-ai-in-life-sciences-connecting-sales-cycles-for-patients-and-providers","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/gen-ai-in-life-sciences-connecting-sales-cycles-for-patients-and-providers\/","title":{"rendered":"Gen AI in Life Sciences: Connecting sales cycles for patients and providers\u00a0"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/08\/2024_LS_Gen-AI-Blog_Landing-Page_MKT051.jpg\" class=\"header-img header-img-d\" alt=\"Let\u2019s talk about scaling GenAI in life sciences\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Gen AI in Life Sciences: Connecting sales cycles for patients and providers\u00a0<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Learn how generative AI helps healthcare and pharmaceutical companies improve experiences for healthcare providers and patients.<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/?post_type=research-and-insight&amp;p=729975\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/?post_type=research-and-insight&amp;p=729975\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-generative-ai-is-poised-to-help-pharmaceutical-and-healthcare-companies-deliver-better-provider-and-patient-experiences\">Generative AI is poised to help pharmaceutical and healthcare companies deliver better provider and patient experiences.<\/h4>\n\n\n\n<p>Healthcare providers (HCPs) are no longer relying primarily on in-person meetings with sales reps to learn about new products and services. Instead, they are seeking out information, reviewing research, and connecting with peer networks on their own time \u2013 and with digital tools.&nbsp;&nbsp;<\/p>\n\n\n\n<p>They\u2019re also looking for outreach that\u2019s personalized to their specific needs. This means creating relevant HCP experiences that are delivered across digital channels at the moments that matter most.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It&#8217;s equally important to deliver exceptional patient experiences.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Healthcare and pharmaceutical companies often establish patient services organizations that are focused on driving value for specialty therapies by maximizing adoption and adherence rates. Poor experiences can lead to patient dissatisfaction. As a result, patients may struggle to complete treatment or decide to pursue a different therapy. Patient dissatisfaction may also influence the treatments HCPs recommend to patients in the future.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To address this, healthcare and pharmaceutical companies must rethink how they connect with HCPs and patients \u2013 and how they use data to do it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Generative AI is still relatively new, but it\u2019s already helping healthcare and pharmaceutical companies collect, connect and distill data to better understand patient and provider preferences.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"#download-pov\">Download<\/a> <em>Life sciences organizations must embrace generative AI in the sales cycle<\/em> to learn more about how companies can use analytics and Gen AI to transform connected insights into personalized outreach at every stage of the HCP or patient journey \u2013 and what companies need to consider when getting Gen AI initiatives off the ground at their own organizations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To learn more about how Capgemini helps pharmaceutical, med tech, and other companies in the life sciences sector use generative AI to improve their sales and marketing activities, please contact <a href=\"mailto:ayan.bhattacharya@capgemini.com\">Ayan Bhattacharya<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"download-pov\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\">Download Point-of-View<\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_729978_1926912032\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\tvar utmCampaignInputId = \"_mf_729978_9900_3828286104\";\n\t\t\twindow.MF = window.MF || {}; 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We hope you find it insightful.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG729978 = 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