{"id":708382,"date":"2023-11-12T23:43:59","date_gmt":"2023-11-13T04:43:59","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=research-and-insight&#038;p=708382"},"modified":"2025-03-06T04:41:51","modified_gmt":"2025-03-06T09:41:51","slug":"unlocking-the-growth-frontier-through-software-product-innovation","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/unlocking-the-growth-frontier-through-software-product-innovation\/","title":{"rendered":"Unlocking the growth frontier through software product innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:27% 79%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Applications<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-engineering.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Unlocking the growth frontier through software product innovation<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul 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rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:24%\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Software-product-innovtion-whitepaper.png?w=408\" alt=\"\" class=\"wp-image-904201\" style=\"width:191px;height:254px\"\/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-31-201258.png?w=355\" alt=\"\" class=\"wp-image-967631\" style=\"width:194px;height:231px\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:76%\">\n<p class=\"has-text-align-left wp-block-paragraph\">Today, software products have become an integral part of your company, a critical component of customer experience, new services, and revenue generation. They have become the primary touchpoint to take the pulse of your customers and a source of continuous innovation which is crucial if you want to thrive in today&#8217;s rapidly evolving technology landscape.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Enterprises want to maximize the value throughout the software products&#8217; lifecycle. However, they often struggle to deliver on this. They face difficulties in developing a cohesive R&amp;D plan own to a multitude of challenges, including a bloated portfolio comprising multiple software products with overlapping functionality, a deficit of software engineering talent, users, reluctance to migrate to new products, and the need to continue to cater to their legacy customer base. This eventually translates to sub-optimal allocation of the R&amp;D budget across the three stages of the software product life cycle, hindering enterprises from taking up innovation initiatives.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">While existing and legacy products can generate significant revenue for enterprises, these products tend to consume considerable resources to maintain. This then depletes R&amp;D budgets and limits opportunities for creating new and modernized products that can lead to long-term growth. Having greater visibility into the software product lifecycle across the three phases &#8211; innovation, development and enhancement, and end-of-life allows enterprises to make better business decisions, gain a competitive edge, and have better product efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/indd.adobe.com\/view\/05ca3efb-5033-45b5-9660-c6a748666c54\" target=\"_blank\" rel=\"noreferrer noopener\">See the infographic<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform is-style-default\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\">Download the whitepaper<\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_708385_3313235256\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"asterisk_title\">\n\t\t\t\t\t<p><span class=\"star-required\">*<\/span> Mandatory field<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"mf_form__errors mf_form__errors--top\" role=\"alert\" aria-live=\"polite\">\n\t\t\t\t\t<ul class=\"mf_form__errors__list\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_447347_4096_372987216\" name=\"_mf_447347_4096\" placeholder=\"First Name\" required \/><label for=\"_mf_447347_4096_372987216\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_447347_5963_1126084283\" name=\"_mf_447347_5963\" placeholder=\"Last Name\" required \/><label for=\"_mf_447347_5963_1126084283\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_447347_8100_673078756\" name=\"_mf_447347_8100\" placeholder=\"Email (Business email only)\" required \/><label for=\"_mf_447347_8100_673078756\" class=\"form-label\">Email (Business email only) <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Email (Business email only) is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_447347_2522_443184871\" name=\"_mf_447347_2522\" placeholder=\"Company\" required \/><label for=\"_mf_447347_2522_443184871\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_491528_3794_4201545845\" name=\"_mf_491528_3794\" placeholder=\"Job Title\" required \/><label for=\"_mf_491528_3794_4201545845\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_447347_7122_3928305849\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_447347_7122[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_447347_7122_3928305849\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting &amp; processing my personal data to allow me to receive information on Capgemini services. 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