{"id":616113,"date":"2022-05-23T11:49:59","date_gmt":"2022-05-23T16:49:59","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=712855"},"modified":"2026-03-10T15:13:58","modified_gmt":"2026-03-10T20:13:58","slug":"start-ups-new-role-in-the-value-chain","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/","title":{"rendered":"Start-ups\u2019 new role in the value chain"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:53% 61%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Start-ups&#8217; new role in the value chain<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">Is the traditional collaboration of R&amp;D departments and strategic partnerships with BigTech enough these days? Probably not.<\/h2><p class=\"intro-para-content\">Increasingly start-ups are delivering the innovation that businesses need and by <a>2025, it is estimated they will contribute 44% of innovation sources, as against 10% today<\/a><a href=\"#_ftn1\">[1]<\/a>. In response to such a seismic change, Capgemini Ventures Managing Director Lucia Sinapi-Thomas, together with other <a>subject matter experts<\/a><a href=\"#_msocom_2\">, <\/a>have put together some thought-provoking insights to help companies negotiate the move to this new kind of collaboration.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" aria-label=\"Read more about Talking innovation\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:76% 47%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" aria-label=\"Talking innovation\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Talking innovation<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">&#8220;Co-innovation is the new market paradigm, but that can not happen without adequate collaboration.&#8221; Lucia Sinapi-Thomas talks about the crucial role of start-ups in the acceleration of the pace of innovation. <\/p><div class=\"box-bottom\"><a aria-label=\"Read more about Talking innovation\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Watch the video<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">Our series of blogs and vlogs get to the essence of what working with start-ups means, and the need to develop open ecosystems rather than siloed partnerships to enable ground-breaking innovation at speed. They address key questions such as:<br><br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Will organizations need to change to work successfully with start-ups?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How can risk management cope with start-ups when there is intrinsic risk aversion?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How will Big Tech and VCs influence innovation in the new model?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How do businesses leverage a start-ups&#8217; ecosystem for strategic insight?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What\u2019s the best approach to start-ups: collaborate or buy?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How do organizations ensure adoption at scale and overcome integration and cultural issues?<br><br>No big private or public company can afford to look the other way at a moment when start-ups become the providers of sustainable innovation. Yet, without a framework in place to ensure sustainable collaboration, the advantage of the new model will be lost. Because Capgemini Ventures has been working with tech providers and start-ups for decades, we can offer the insights so that innovation at scale really works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[1] Lifting the lid on corporate innovation in the digital age. Capgemini Invent x MIT 2020.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Browse our blog series<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><\/div><\/div><div class=\"cta-wrapper\"><a class=\"cta-link\" target=\"\" aria-label=\"Read more about Browse our blog series\" href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/#search=capgemini+ventures\" rel=\"noopener noreferrer\">Read more<\/a><\/div><\/div><\/section>\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card short-copy\" data-align-right=\"true\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/capgemini_AboutUS_ventures.jpg\" alt=\"\" style=\"object-position: 52% 30%;object-fit: cover\" \/>\n\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 offset-lg-2 offset-xl-6 offset-xxl-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"\/about-us\/who-we-are\/innovation-ecosystem\/capgemini-ventures\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"\">Capgemini Ventures<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInnovation needs energy and momentum. It needs a thriving ecosystem that provides partnerships and investment initiatives for both large organizations and the brightest startups. Capgemini Ventures, part of our open innovation strategy, was conceived to do just that.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Learn more about Capgemini Ventures\" href=\"\/about-us\/who-we-are\/innovation-ecosystem\/capgemini-ventures\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"<p>Increasingly start-ups are delivering the innovation that businesses need and by 2025, it is estimated they will contribute 44% of innovation sources, as against 10% today[1]. 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