{"id":614538,"date":"2022-04-26T14:00:00","date_gmt":"2022-04-26T14:00:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=697550"},"modified":"2025-03-07T01:48:41","modified_gmt":"2025-03-07T06:48:41","slug":"conversations-for-tomorrow-4","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/conversations-for-tomorrow-4\/","title":{"rendered":"Conversations for Tomorrow #4"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Conversations for Tomorrow #4<\/h1><\/div><h2 class=\"reasearchInsightTitle\">The new face of marketing<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Conversations-for-Tomorrow-4.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">12 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Final-Infographic-Conversations-Edition-4.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/conversations-for-tomorrow-4\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/conversations-for-tomorrow-4\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">At Capgemini, we believe in collecting and comparing the candid views of diverse stakeholders on the business issues that will shape our collective future. By doing this, we become better prepared to seize new opportunities, and to face the challenges arising from the current volatile business environment.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-marketing-is-changing-for-tomorrow\">Marketing is changing for tomorrow<\/h2>\n\n\n\n<p>Marketing is changing \u2013 for good and for the better. Stakeholder expectations have been reset, and brands are expected to act responsibly, sustainably, and to provide real value to individuals as well as societies.<\/p>\n\n\n\n<p>In the newest edition of our quarterly journal,&nbsp;<em>Conversations for Tomorrow<\/em>, we consult over 20 thought leaders, including business executives, entrepreneurs, academics, and our own experts, to discuss the issues that reflect the new face of marketing and lay out how CMOs can begin to prepare themselves to meet these challenges.<\/p>\n\n\n\n<p>What we have found is that purpose-led organizations are winning \u2013 consumers feel gratitude toward companies that have \u201cgiven back\u201d during the ongoing health crisis and prioritize such organizations when considering purchases. More broadly, the last couple of years have demonstrated that cultivating emotional bonds and trust with customers is both critical and uniquely challenging in a more distanced world.<\/p>\n\n\n\n<p>New modes of interaction have also emphasized real-time data as the marketer\u2019s biggest asset. But despite its clear utility, it remains underutilized by marketing organizations, and upskilling and rebuilding around data has become an urgent priority. Finally, collaboration has become indispensable, extending to customers and new partners as CMOs look to navigate the new face of marketing.<\/p>\n\n\n\n<p>To learn more about the transforming marketing landscape and role of the CMO,&nbsp;<a href=\"\/wp-content\/uploads\/2022\/05\/Conversations-for-Tomorrow-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download the report<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Discussions<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/discussion-with-orange\/\" target=\"\" aria-label=\"Discussion with Orange\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Jean-Marie-Culpin.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Jean-Marie-Culpin.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Jean-Marie-Culpin.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with Orange<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Driving growth through marketing-led innovation<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/discussion-with-boots-uk\/\" target=\"\" aria-label=\"Discussion with Boots UK\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Peter-Markey.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Peter-Markey.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Peter-Markey.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with Boots UK<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Creating value through data ecosystems<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/discussion-with-anz\/\" target=\"\" aria-label=\"Discussion with ANZ\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Sweta-Mehra.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Sweta-Mehra.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Sweta-Mehra.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with ANZ<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">The changing face of marketing<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/discussion-with-ikea\/\" target=\"\" aria-label=\"Discussion with IKEA\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Aaron-Mitchell.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Aaron-Mitchell.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Aaron-Mitchell.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with IKEA<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Striking a chord with customers<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/discussion-with-audi\/\" target=\"\" aria-label=\"Discussion with Audi\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Henrik-Wenders.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Henrik-Wenders.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Henrik-Wenders.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with Audi<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Driving the premium brand<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/discussion-with-timberland\/\" target=\"\" aria-label=\"Discussion with Timberland\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Drieke-Leenktneg.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Drieke-Leenktneg.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Drieke-Leenktneg.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with Timberland<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Meeting your match: Elevating your brand through effective collaboration<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/discussion-with-kellogg-school-of-management\/\" target=\"\" aria-label=\"Discussion with Kellogg School of Management\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Labroo-Aparna.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Labroo-Aparna.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Labroo-Aparna.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with Kellogg School of Management<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Why CMOs need to partner with consumer psychologists<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/discussion-with-instagram\/\" target=\"\" aria-label=\"Discussion with Carrie Berk\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Carrie-Berk.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Carrie-Berk.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_Carrie-Berk.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Discussion with Carrie Berk<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">How brands can ride the influencer wave<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Articles and perspectives<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/article-by-cambridge-judge-business-school-university-of-cambridge\/\" target=\"\" aria-label=\"Article by Judge Business School, University of Cambridge\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_PRABHU-Jaideep.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_PRABHU-Jaideep.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue4_PRABHU-Jaideep.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Article by Judge Business School, University of Cambridge<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/article-by-cambridge-judge-business-school-university-of-cambridge\/\">Where purpose and innovation meet: Rebranding for the new marketplace<\/a> <br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Conversations-for-Tomorrow-4-2-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/article-by-contentsquare\/\" target=\"\" aria-label=\"Article by Contentsquare\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue_11-Jonathan-Cherki.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue_11-Jonathan-Cherki.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Conversation-for-tomorrow_Issue_11-Jonathan-Cherki.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Article by Contentsquare<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Forging strong digital connections \u2013 understanding your customers without getting invasive<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/discussion-with-purpose\/\" target=\"\" aria-label=\"Article by Purpose\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_PURPOSE.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_PURPOSE.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_PURPOSE.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Article by Purpose<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Leaders in thought and deed: How CMOs can drive us towards a more sustainable world<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/\" target=\"\" aria-label=\"Perspective by Capgemini: Virginie Regis, Jean-Pierre Villaret, Timothy Morey\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_The-perfect-mix-of-creativity-and-data.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_The-perfect-mix-of-creativity-and-data.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_The-perfect-mix-of-creativity-and-data.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Perspective by Capgemini: Virginie Regis, Jean-Pierre Villaret, Timothy Morey<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Data-driven and real-time marketing: The perfect mix of creativity and data <\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/perspective-by-capgemini-sarah-thomas-alex-smith-bingham-and-thomas-dmoch\/\" target=\"\" aria-label=\"Perspective by Capgemini: Sarah Thomas, Alex Smith-Bingham and Thomas Dmoch\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_Consumers-are-immersed-in-new-technologies_but-are-CMOs-in-over-their-heads.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_Consumers-are-immersed-in-new-technologies_but-are-CMOs-in-over-their-heads.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4_Consumers-are-immersed-in-new-technologies_but-are-CMOs-in-over-their-heads.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Perspective by Capgemini: Sarah Thomas, Alex Smith-Bingham and Thomas Dmoch<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Consumers are immersed in new technologies \u2013 but are CMOs in over their heads? <\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Insights from the Capgemini Research Institute<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/what-matters-to-todays-consumer\/\" target=\"\" aria-label=\"What matters to today\u2019s consumer\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/02\/Capgemini_research-insights_2022-consumer-behavior-tracker-for-the-Consumer-Products-and-Retail-industries.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">What matters to today\u2019s consumer<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">2022 consumer behavior tracker for the Consumer Products and retail industries<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/a-new-playbook-for-chief-marketing-officers\/\" target=\"\" aria-label=\"The new CMO playbook \" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">The new CMO playbook <\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Why CMOs should enable real-time marketing to drive sustainable growth<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-blue\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Stay informed<\/h3><p class=\"description\" data-maxlength=\"210\">Subscribe to have the latest reports from the Capgemini Research Institute delivered direct to your inbox.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\" cta-btn action-valid\" href=\"https:\/\/www.capgemini.com\/insights\/research-institute\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Subscribe about Stay informed\" title=\"Opens in a new window\" data-maxlength=\"24\" tabindex=\"0\"> Subscribe <\/a><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":614546,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d87aaeaa-ead2-4153-9f4a-8545a74694f7\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":294,"primary_term":"Customer 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