{"id":614505,"date":"2022-06-29T09:38:45","date_gmt":"2022-06-29T14:38:45","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=744064"},"modified":"2024-08-16T04:13:35","modified_gmt":"2024-08-16T09:13:35","slug":"building-brands-with-nfts","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/future-sight-building-brands-with-nfts\/","title":{"rendered":"Future Sight: Building brands with NFTs"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Future-Sight-Banner.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Building brands with NFTs <\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro pt48 is-style-shape-2\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/building-brands-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/building-brands-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">NFTs are changing the game \u2013 literally, in tennis terms \u2013 but we\u2019re only at the start of the journey. Find out more in our podcast.<\/h2><p class=\"intro-para-content\"><br>Remember virtual land? Or crypto punks? If you\u2019re new to NFTs \u2013 non-fungible tokens \u2013 you probably don\u2019t but if you\u2019ve been in the space for several years, you\u2019ll know they were the precursor of today\u2019s NFTs. <br><br>Join Capgemini Invent\u2019s Chief Technology and Innovation Officer <a href=\"https:\/\/fr.linkedin.com\/in\/karybheemaiah\" target=\"_blank\" rel=\"noreferrer noopener\">Kary Bheemaiah<\/a> as he engages two of the world\u2019s foremost NFT proponents in a discussion on where NFTs came from, who the NFT pioneers were, and what&#8217;s next for these digital assets.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The Metakey\u2019s Matty Soudagar and Capgemini Metaverse Lab\u2019s Dheeren V\u00e9lu explore the role of social media in building communities around NFTs, how to manage short attention spans in the crypto space, and the crossover between digital NFTs and physical brands like Nike and watch brand Hublot.<\/p>\n\n\n\n<p>They look at the remarkable success of the Australian Open\u2019s interactive NFT initiative and what lessons other event and tournament organizers can take away from it. It\u2019s a wide-ranging conversation embracing the need for talent (both attracting and retaining), the challenge of interoperability between different virtual worlds, and the value of data in the metaverse and continually evolving world of NFTs.<\/p>\n\n\n\n<p>Whether you\u2019re just putting a toe in the water of NFTs or are keen to maximize your brand value by utilizing them, this podcast is a great stepping-stone to building your NFT knowledge.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https:\/\/share.transistor.fm\/s\/4160155b\">https:\/\/share.transistor.fm\/s\/4160155b<\/a>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-Sight-Podcast-Transcript-Ep.38-Building-Brands-with-NFTs-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Transcript<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 style=\"text-align: left\"><strong>Subscribe now:<\/strong><\/h3>\n<table class=\" alignleft\" style=\"width: 52.7108%;border-collapse: collapse;height: 96px\" border=\"0\">\n<tbody>\n<tr style=\"height: 97px\">\n<td style=\"width: 10.2812%;height: 97px\"><a href=\"http:\/\/open.spotify.com\/show\/30pOaMTCUT1dodkeZhsPG3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-296677\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2019\/01\/Spotify-logo-2000x.png?w=300\" alt=\"\" width=\"71\" height=\"71\"><\/a><\/td>\n<td style=\"width: 4.6392%\"><\/td>\n<td style=\"width: 10.4058%;height: 97px\"><a href=\"http:\/\/podcasts.apple.com\/us\/podcast\/future-sight-a-capgemini-invent-podcast\/id1541074060\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-513159\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/09\/apple-podcast.jpg?w=300\" alt=\"\" width=\"70\" height=\"70\"><\/a><\/td>\n<td style=\"width: 4.15785%\"><\/td>\n<td style=\"width: 10.9882%\"><a href=\"http:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2Z1dHVyZS1zaWdodA==\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516042\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/09\/google_podcasts_badge@8x-e1601400083233.png?w=195\" alt=\"\" width=\"70\" height=\"85\"><\/a><\/td>\n<td style=\"width: 4.74026%\"><\/td>\n<td style=\"width: 11.2798%\"><a href=\"http:\/\/overcast.fm\/itunes1541074060\/future-sight-with-capgemini-invent\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516043\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/09\/overcast2-e1601400178241.jpg?w=116\" alt=\"\" width=\"70\" height=\"68\"><\/a><\/td>\n<td style=\"width: 5.29129%\"><\/td>\n<td style=\"width: 11.0262%\"><a href=\"http:\/\/pca.st\/odtz7pnl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516044\" src=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/2020\/09\/pocketcasts1-e1601400237924.png?w=90\" alt=\"\" width=\"70\" height=\"67\"><\/a><\/td>\n<td style=\"width: 3.05344%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">About the speakers<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\n\n\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Previous Episodes<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/from-bull-to-bear-in-the-defi-crypto-market\/\" target=\"\" aria-label=\"From bull to bear in the DeFi crypto market\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">From bull to bear in the DeFi crypto market<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/the-quantum-effect\/\" target=\"\" aria-label=\"The Quantum effect\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">The Quantum effect<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/research-library\/a-new-era-of-connectivity-with-5g\/\" target=\"\" aria-label=\"A new era of connectivity with 5G\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Future-sight-podcast-2800X1800-Banner-image.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">A new era of connectivity with 5G<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":182,"featured_media":745032,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Innovation","featured_focal_points":""},"tags":[],"research-and-insight-type":[308],"theme":[],"brand":[236],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-614505","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-podcast-episode","brand-capgemini-invent"],"yoast_head":"<!-- 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