{"id":767917,"date":"2026-09-22T09:52:12","date_gmt":"2026-09-22T14:52:12","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?p=767917"},"modified":"2026-09-22T09:52:16","modified_gmt":"2026-09-22T14:52:16","slug":"ai-is-building-its-own-world-is-your-brand-part-of-it","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/","title":{"rendered":"AI is building its own world. Is your brand part of it?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>AI is building its own world. Is your brand part of it?<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/05\/jess_leitch-3.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Jessica Leitch<\/h5><h5 class=\"blog-date\">Sep 22, 2026<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI agents are already having customer conversations your brand isn&#8217;t part of and that are changing how consumers shop. During the 2025 holiday season, for example, generative AI tools increased traffic to retail sites by <a href=\"https:\/\/news.adobe.com\/news\/2026\/01\/adobe-holiday-shopping-season\" target=\"_blank\" rel=\"noreferrer noopener\">more than 693 percent<\/a> in the US, compared to the year before. Among shoppers setting up their own AI agents to find, compare, and perhaps even purchase products, your brand visibility strategies no longer apply. Now, the goal should be to ensure customers put your brand in the \u201calways allow\u201d or \u201csometimes\u201d categories, rather than leaving you out of the process.<\/p>\n\n\n\n<h3 id=\"h-the-ai-timeline-is-moving-faster-than-most-organizations-know\" class=\"wp-block-heading\">The AI timeline is moving faster than most organizations know<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI agents are also interacting with each other in everyday processes and in digital spaces, like <a href=\"https:\/\/www.wired.com\/story\/i-infiltrated-moltbook-ai-only-social-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">agent-only social networks<\/a>. In these spaces, agents learn from each other, form preferences and build habits, all without human interaction. In one experiment, 1,000 agents created their own <a href=\"https:\/\/www.sciencefocus.com\/future-technology\/ai-agents-village\" target=\"_blank\" rel=\"noreferrer noopener\">online video game civilization<\/a> complete with a functioning economy, government, and religion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.frog.co\/designmind\/futurescape-2026-artificial-realities-human-ai-chemistry\" target=\"_blank\" rel=\"noreferrer noopener\">2026 <em>Futurescape<\/em> report from frog<\/a> describes four stages along a human-AI timeline, using experience-based input from international design teams.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stage 1: Tech shapes life.<\/strong> People use AI to make their lives easier by getting tasks done faster and helping with decisions like product comparisons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stage 2: AI extends humanity.<\/strong> AI responds with seeming empathy as it anticipates and responds to human needs and gains more influence over human behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stage 3: AI becomes invisible.<\/strong> At this stage, AI tools are integrated into many or most technology ecosystems, including healthcare and learning. This stage can make systems more proactive and human-centered, but there are serious privacy and trust implications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stage 4: Human and machine intelligence co-evolve.<\/strong> Now, humans and AI systems function like partners, supporting the potential of AI to shape more rewarding lives for humans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The issue is that many brands believe they\u2019re in Stage 1 and aren\u2019t systematically feeding LLM query data back into their digital strategy. Meanwhile, their customers expect them to perform as if they are at Stage 2 or 3. Consider that 65 percent of consumers already want one interface for all their connected devices, and 62 percent want an \u201calways-on AI-powered device that can improve the quality of life,\u201d according to <a href=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/Final-Web-Version-Report-Connected-Products.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">consumer data<\/a> from Capgemini Research Institute based on interviews with people in countries across Asia\u2013Pacific, Europe, the UK, and North America. As consumers\u2019 AI fluency moves them even further along the human-AI timeline, and as agents interact more with each other to support humans\u2019 needs, AI agents will likely become a new class of consumer that engages with brands on behalf of human customers.<\/p>\n\n\n\n<h4 id=\"h-meeting-customers-where-they-are-on-the-human-ai-timeline\" class=\"wp-block-heading\">Meeting customers where they are on the human-AI timeline<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Brands need to take a close look at which stage of the human-AI timeline they\u2019ve reached, and where their customers are. Then it\u2019s time to close any gaps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first challenge is avoiding disintermediation. Right now, that risk is concentrated in agentic shopping and Gen AI search summaries. As AI becomes more embedded in daily life and agents rely less on direct human interaction, the risk will expand. Brands should create a generative engine strategy that ensures their presence inside the AI tools customers are already using. That requires structuring brand content in ways that make it easy for AI search tools to discover, categorize, evaluate for trust signals, and share with users. An audit of existing content metadata for generative engine optimization (GEO) can establish a benchmark and a roadmap for improvements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another AI-related challenge is to start designing customer experiences for agents as well as humans, because they look for different trust markers. While people respond to brand narratives that make them feel understood and digital experiences that are visually appealing, agents are looking for data that\u2019s structured for easy consumption. Both layers are now important for brand visibility and user trust. Over time, standout brand experiences are likely to drive agentic recommendations to humans and to other agents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand compliance and user context matter, too. Implementing AI in a rush can lead to backlash. A major tech manufacturer recently faced loud criticism when it launched an <a href=\"https:\/\/www.pcgamer.com\/software\/ai\/epic-games-lead-producer-calls-belief-dlss-5-looks-bad-or-detracts-from-art-direction-absolutely-insane-if-that-was-shown-as-a-next-gen-hardware-reveal-and-not-ai-you-guys-would-be-going-nuts\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered rendering technology<\/a> that many gamers said made characters look worse. AI for the sake of AI, especially if it makes the user experience poorer or more complicated, erodes trust. Adding AI without the right context may also contribute to <a href=\"https:\/\/www.digitalist.fi\/blog\/technostress-a-name-for-whatever-this-fatigue-is\" target=\"_blank\" rel=\"noreferrer noopener\">rising levels of AI-related stress<\/a> as people try to navigate constantly changing and accelerating systems. AI strategies need to factor this into the decision-making process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of these challenges highlight the need for brand-related AI governance. In this context, governance matters as much or more for competitive advantage than compliance. A recent World Economic Forum whitepaper on <a href=\"https:\/\/www.weforum.org\/publications\/ai-agents-in-action-foundations-for-evaluation-and-governance\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic governance<\/a> recommends onboarding agents according to a structured foundation that includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Classification to define the agent\u2019s operational context and characteristics<\/li>\n\n\n\n<li>Evaluation of performance and limitations based on performance tests<\/li>\n\n\n\n<li>Risk assessment for potential harm, in the context of the agent\u2019s classification and performance<\/li>\n\n\n\n<li>Governance safeguards and accountability based on risk assessment results.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Building AI governance strategies will put brands ahead of lagging competitors and, in many cases, ahead of regulators as well.<\/p>\n\n\n\n<h4 id=\"h-brands-can-influence-the-human-ai-timeline\" class=\"wp-block-heading\">Brands can influence the human-AI timeline<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The stages of human-AI interdependence aren\u2019t inevitable. They are potential outcomes being shaped by the decisions that consumers and organizations are making today. Brands that choose to adapt their current strategies for discoverability, CX, brand compliance, and governance will be in a better position, even if the timeline evolves in a different direction, and they\u2019ll also influence its path.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Author<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Jessica-Leitch.jpeg\" alt=\"Jessica Leitch\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/jessleitch\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Jessica Leitch<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Managing Director, frog, North America, part of Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/jessleitch\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Highly experienced business, customer, design, and consulting leader.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.<\/p>\n","protected":false},"author":191,"featured_media":767919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"a319091d-62ad-4b3a-beef-fc42e4b7105a\",\"blogId\":\"30\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/us-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/us-en\/2026\/09\/17\/ai-is-building-its-own-world-is-your-brand-part-of-it\/\",\"postId\":767917,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"}]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"236","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"brand":[236],"service":[],"industry":[],"partners":[],"blog-topic":[285],"content-group":[],"class_list":["post-767917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","brand-capgemini-invent","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI is building its own world. Is your brand part of it? - Capgemini USA<\/title>\n<meta name=\"description\" content=\"AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI is building its own world. Is your brand part of it?\" \/>\n<meta property=\"og:description\" content=\"AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini USA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Capgemini\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T14:52:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T14:52:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jessica Leitch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chaitanyakadrekar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/\"},\"author\":{\"name\":\"chaitanyakadrekar\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#\\\/schema\\\/person\\\/38763fba1624dc11892a5a61e313aa8d\"},\"headline\":\"AI is building its own world. Is your brand part of it?\",\"datePublished\":\"2026-09-22T14:52:12+00:00\",\"dateModified\":\"2026-09-22T14:52:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/\"},\"wordCount\":1033,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2026\\\/09\\\/Futurescape.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/\",\"name\":\"AI is building its own world. Is your brand part of it? - Capgemini USA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2026\\\/09\\\/Futurescape.png\",\"datePublished\":\"2026-09-22T14:52:12+00:00\",\"dateModified\":\"2026-09-22T14:52:16+00:00\",\"description\":\"AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2026\\\/09\\\/Futurescape.png\",\"contentUrl\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2026\\\/09\\\/Futurescape.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/insights\\\/expert-perspectives\\\/ai-is-building-its-own-world-is-your-brand-part-of-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI is building its own world. Is your brand part of it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#website\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/\",\"name\":\"Capgemini\",\"description\":\"Just another www.capgemini.com site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#organization\",\"name\":\"Capgemini\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":null,\"contentUrl\":null,\"width\":null,\"height\":null,\"caption\":\"Capgemini\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Capgemini\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/capgemini\",\"https:\\\/\\\/www.instagram.com\\\/capgemini\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/capgeminimedia\",\"https:\\\/\\\/www.glassdoor.com\\\/Overview\\\/Working-at-Capgemini-EI_IE3803.11,20.htm\"],\"description\":\"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.\",\"legalName\":\"Capgemini\",\"foundingDate\":\"1967-10-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"5001\",\"maxValue\":\"10000\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/#\\\/schema\\\/person\\\/38763fba1624dc11892a5a61e313aa8d\",\"name\":\"chaitanyakadrekar\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/us-en\\\/author\\\/chaitanyakadrekar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI is building its own world. Is your brand part of it? - Capgemini USA","description":"AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/","og_locale":"en_US","og_type":"article","og_title":"AI is building its own world. Is your brand part of it?","og_description":"AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.","og_url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/","og_site_name":"Capgemini USA","article_publisher":"https:\/\/www.facebook.com\/Capgemini\/","article_published_time":"2026-09-22T14:52:12+00:00","article_modified_time":"2026-09-22T14:52:16+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","type":"image\/png"}],"author":"Jessica Leitch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"chaitanyakadrekar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/#article","isPartOf":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/"},"author":{"name":"chaitanyakadrekar","@id":"https:\/\/www.capgemini.com\/us-en\/#\/schema\/person\/38763fba1624dc11892a5a61e313aa8d"},"headline":"AI is building its own world. Is your brand part of it?","datePublished":"2026-09-22T14:52:12+00:00","dateModified":"2026-09-22T14:52:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/"},"wordCount":1033,"publisher":{"@id":"https:\/\/www.capgemini.com\/us-en\/#organization"},"image":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/","url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/","name":"AI is building its own world. Is your brand part of it? - Capgemini USA","isPartOf":{"@id":"https:\/\/www.capgemini.com\/us-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","datePublished":"2026-09-22T14:52:12+00:00","dateModified":"2026-09-22T14:52:16+00:00","description":"AI is rapidly integrating into all aspects of our lives, and that presents large, fast-evolving governance and strategy challenges that brands need to address now. Many organizations have AI strategies built on timelines that are already outdated, because AI is moving so fast. For any brand not at the very edge of AI innovation, the big question needs to change. Instead of asking how to use AI most effectively, it\u2019s time to ask how your brand will adapt when AI interposes itself between you and your customers.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/#primaryimage","url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","contentUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/us-en\/"},{"@type":"ListItem","position":2,"name":"AI is building its own world. Is your brand part of it?"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/us-en\/#website","url":"https:\/\/www.capgemini.com\/us-en\/","name":"Capgemini","description":"Just another www.capgemini.com site","publisher":{"@id":"https:\/\/www.capgemini.com\/us-en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/us-en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/us-en\/#organization","name":"Capgemini","url":"https:\/\/www.capgemini.com\/us-en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/us-en\/#\/schema\/logo\/image\/","url":null,"contentUrl":null,"width":null,"height":null,"caption":"Capgemini"},"image":{"@id":"https:\/\/www.capgemini.com\/us-en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Capgemini\/","https:\/\/www.linkedin.com\/company\/capgemini","https:\/\/www.instagram.com\/capgemini\/","https:\/\/www.youtube.com\/user\/capgeminimedia","https:\/\/www.glassdoor.com\/Overview\/Working-at-Capgemini-EI_IE3803.11,20.htm"],"description":"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.","legalName":"Capgemini","foundingDate":"1967-10-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"5001","maxValue":"10000"}},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/us-en\/#\/schema\/person\/38763fba1624dc11892a5a61e313aa8d","name":"chaitanyakadrekar","url":"https:\/\/www.capgemini.com\/us-en\/author\/chaitanyakadrekar\/"}]}},"blog_topic_info":[{"id":285,"name":"Innovation"}],"taxonomy_info":{"category":[{"id":1,"name":"Uncategorized","slug":"uncategorized"}],"brand":[{"id":236,"name":"Capgemini Invent","slug":"capgemini-invent"}],"blog-topic":[{"id":285,"name":"Innovation","slug":"innovation"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"AI is building its own world. Is your brand part of it?","url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini USA","logo":""},"keywords":[],"dateCreated":"2026-09-22T14:52:12Z","datePublished":"2026-09-22T14:52:12Z","dateModified":"2026-09-22T14:52:16Z"},"rendered":"<meta name=\"parsely-title\" content=\"AI is building its own world. Is your brand part of it?\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/ai-is-building-its-own-world-is-your-brand-part-of-it\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2026-09-22T14:52:12Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","featured_image_alt":"","jetpack-related-posts":[{"id":659887,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/creating-a-circular-economy-through-ai\/","url_meta":{"origin":767917,"position":0},"title":"Creating a circular economy through AI","author":"mamtarane","date":"February 14, 2023","format":false,"excerpt":"Creating a circular economy through AIPratyasha Shishodia14 February 2023 FacebookTwitterLinkedinSustainability is a buzzword and it\u2019s becoming action. However, the current focus is on offsetting the impact of our actions rather than tackling the root cause. A cradle-to-cradle model is the paradigm shift that the current linear economy needs. And AI\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Webbanner-2880X1800.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Webbanner-2880X1800.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Webbanner-2880X1800.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Webbanner-2880X1800.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Webbanner-2880X1800.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Webbanner-2880X1800.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":705603,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/generative-ai-start-small-think-big\/","url_meta":{"origin":767917,"position":1},"title":"Generative AI: start small, think big","author":"anujapotnis","date":"October 10, 2023","format":false,"excerpt":"Generative AI: start small, think bigCapgemini20 September 2023 FacebookTwitterLinkedin The incredibly fast adoption of ChatGPT has enlightened businesses and consumers about the recent developments of Generative AI and the endless opportunities it creates. Less than a year after its release, most consumers are already using some form of Generative AI\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/10\/2023_09-18_Industry_Telecom_Blog_2880x1800_Opt2_KH.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/10\/2023_09-18_Industry_Telecom_Blog_2880x1800_Opt2_KH.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/10\/2023_09-18_Industry_Telecom_Blog_2880x1800_Opt2_KH.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/10\/2023_09-18_Industry_Telecom_Blog_2880x1800_Opt2_KH.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/10\/2023_09-18_Industry_Telecom_Blog_2880x1800_Opt2_KH.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/10\/2023_09-18_Industry_Telecom_Blog_2880x1800_Opt2_KH.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":689328,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/deep-stupidity-or-why-stupid-is-more-likely-to-destroy-the-world-than-smart-ai\/","url_meta":{"origin":767917,"position":2},"title":"Deep stupidity &#8211; or why stupid is more likely to destroy the world than smart AI","author":"","date":"June 7, 2023","format":false,"excerpt":"The hype in AI is about whether a truly intelligent AI is an existential risk to society. Are we heading for Skynet or The Culture? What will the future bring?","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/generative-ai-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/generative-ai-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/generative-ai-3.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":709185,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/empowering-agents-how-generative-ai-supports-contact-center-agents-in-banking\/","url_meta":{"origin":767917,"position":3},"title":"Empowering agents: How generative AI supports contact center agents in banking","author":"","date":"November 22, 2023","format":false,"excerpt":"Generative AI emerges as a game-changer, empowering agents with the right tools to enhance their performance and deliver a seamless customer experience.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/GettyImages-1318603905-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/GettyImages-1318603905-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/GettyImages-1318603905-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/GettyImages-1318603905-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/GettyImages-1318603905-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/GettyImages-1318603905-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":718058,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/generative-ai-lab-clearing-obstacles-and-building-bridges-to-a-brighter-future\/","url_meta":{"origin":767917,"position":4},"title":"Generative AI lab: Clearing obstacles and building bridges to a brighter future","author":"bedantadas","date":"April 24, 2024","format":false,"excerpt":"Generative artificial intelligence (AI) is a step change. While hyped technologies often grab our attention before fading into the background, the potential impact of generative AI continues to increase. What\u2019s more, the revolution is just beginning. Our newly launched Generative AI Lab is here to make sense of the opportunities\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Blog-banner-1440-x-900.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Blog-banner-1440-x-900.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Blog-banner-1440-x-900.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Blog-banner-1440-x-900.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Blog-banner-1440-x-900.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Blog-banner-1440-x-900.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":763028,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/building-the-foundation-of-an-intelligent-factory\/","url_meta":{"origin":767917,"position":5},"title":"Building the foundation of\u00a0an\u00a0intelligent factory\u00a0","author":"bedantadas","date":"March 31, 2026","format":false,"excerpt":"Industrial AI is reshaping manufacturing. Discover how to build scalable, AI\u2011native factory foundations for resilience, agility, and growth.","rel":"","context":"In \"AI\"","block_context":{"text":"AI","link":"https:\/\/www.capgemini.com\/us-en\/tag\/ai\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/2026-01-19_Hannover_Messe_Landing-page-main-bannerOpt2_v1_2880x1800_DLK.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/2026-01-19_Hannover_Messe_Landing-page-main-bannerOpt2_v1_2880x1800_DLK.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/2026-01-19_Hannover_Messe_Landing-page-main-bannerOpt2_v1_2880x1800_DLK.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/2026-01-19_Hannover_Messe_Landing-page-main-bannerOpt2_v1_2880x1800_DLK.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/2026-01-19_Hannover_Messe_Landing-page-main-bannerOpt2_v1_2880x1800_DLK.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/2026-01-19_Hannover_Messe_Landing-page-main-bannerOpt2_v1_2880x1800_DLK.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini USA","distributor_original_site_url":"https:\/\/www.capgemini.com\/us-en","push-errors":false,"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","featured_image_url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/09\/Futurescape.png","author_title":"Jessica Leitch","author_thumbnail_url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/05\/jess_leitch-3.jpg?w=555","author_thumbnail_alt":"","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts\/767917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/comments?post=767917"}],"version-history":[{"count":11,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts\/767917\/revisions"}],"predecessor-version":[{"id":767978,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts\/767917\/revisions\/767978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/media\/767919"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/media?parent=767917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/categories?post=767917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/tags?post=767917"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/brand?post=767917"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/service?post=767917"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/industry?post=767917"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/partners?post=767917"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/blog-topic?post=767917"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/content-group?post=767917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}