{"id":762426,"date":"2025-11-24T09:22:00","date_gmt":"2025-11-24T14:22:00","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?p=762426&#038;preview=true&#038;preview_id=762426"},"modified":"2026-03-27T09:23:25","modified_gmt":"2026-03-27T14:23:25","slug":"how-todays-service-managers-design-for-business-outcomes","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/how-todays-service-managers-design-for-business-outcomes\/","title":{"rendered":"How today\u2019s service managers design for business outcomes"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>How today\u2019s service managers design for business outcomes<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/Marta.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Marta Kisiela<\/h5><h5 class=\"blog-date\">Nov 21, 2025<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/how-todays-service-managers-design-for-business-outcomes\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/how-todays-service-managers-design-for-business-outcomes\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p>In today\u2019s fast-paced digital landscape, traditional service management is no longer enough. The days of measuring success by how quickly a ticket is closed or how many incidents are resolved are behind us. Organizations are shifting their focus from process efficiency to business impact. Service managers are at the heart of this transformation and, in today\u2019s era of outcome-driven enterprise service management, they are no longer process custodians but business enablers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-traditional-service-management-falls-short\">Why traditional service management falls short<\/h4>\n\n\n\n<p>Legacy IT service management (ITSM) models often focus on operational metrics: service level agreement (SLA) compliance, ticket volumes, and response times. While these are important, they don\u2019t tell the full story. A service can meet all its SLAs and still fail to deliver value to the business. This disconnect is what some call the \u201cwatermelon effect\u201d \u2013 green on the outside, red on the inside.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-common-challenges-include\">Common challenges include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fragmented systems and siloed teams<\/li>\n\n\n\n<li>Manual processes and swivel-chair operations<\/li>\n\n\n\n<li>Poor visibility into the business impact of outages<\/li>\n\n\n\n<li>Misaligned investments and missed opportunities.<\/li>\n<\/ul>\n\n\n\n<p>These issues lead to operations that are weighed down by unseen weaknesses and performance misalignment. The result? Unhappy users, wasted resources, and an IT support infrastructure that struggles to prove its return on investment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-new-mandate-for-service-managers\">The new mandate for service managers<\/h4>\n\n\n\n<p>Today\u2019s service managers are expected to do more than manage workflows \u2013 they must drive strategic outcomes.            This means: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding business goals and aligning services accordingly<\/li>\n\n\n\n<li>Designing services that deliver measurable value<\/li>\n\n\n\n<li>Collaborating across departments like HR, finance, and legal<\/li>\n\n\n\n<li>Leading continual improvement initiatives.<\/li>\n<\/ul>\n\n\n\n<p>This shift is a move from process-centric roles to a holistic view of the value chain. Service managers are becoming orchestrators of business value, not just stewards of IT processes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-skills-and-mindset-shift\">Skills and mindset shift<\/h4>\n\n\n\n<p>To thrive in this new role, service managers need to evolve their skillsets. It\u2019s no longer enough to be fluent in <a href=\"https:\/\/www.google.com\/search?client=safari&amp;sca_esv=24dbe17e14902e4c&amp;rls=en&amp;q=Information+Technology+Infrastructure+Library&amp;sa=X&amp;ved=2ahUKEwjboISixY-QAxWCZ0EAHV3mGXIQxccNegQIGxAB&amp;mstk=AUtExfBvBCQ_24KPiLvYW-6HhDJ4U8Z2pE125rj5GjKkXX4O1mzHm9FF_tD309WTfypD4yAuOU0re86l4yK6WRdGECM4wtW57iNE3x6aY3QOJ77UOxxMbjmNqqWO6RwOiZcgqCfIi2OeB93lNoCK_v6yvajMbQmx6MlYSwrKF7TGNQ4LfXcqV4FalMahtCvqM1VqQWx1&amp;csui=3\">Information Technology Infrastructure Library (ITIL)<\/a> or process documentation. The modern service manager must be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business-savvy: <\/strong>Able to translate technical performance into business impact<\/li>\n\n\n\n<li><strong>Data-literate: <\/strong>Comfortable using dashboards and KPIs to tell a story<\/li>\n\n\n\n<li><strong>AI-aware:<\/strong> Understanding how digital tools and intelligent automation can enhance service delivery<\/li>\n\n\n\n<li><strong>Change-ready: <\/strong>Leading organizational change and user adoption.<\/li>\n<\/ul>\n\n\n\n<p>AI plays a pivotal role here. AI can detect trends in IT infrastructure, reduce time spent managing complexity and performing manual tasks, and accelerate resolution. This frees up service managers to focus on strategy and leadership.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-designing-beyond-outputs-striving-for-outcomes\">Designing beyond outputs, striving for outcomes<\/h4>\n\n\n\n<p>So how do you design services that deliver outcomes?<\/p>\n\n\n\n<p>Start by shifting your metrics. Instead of measuring mean time to resolution (MTTR), measure the cost of downtime. Instead of tracking ticket volumes, track user productivity. Examples of business-aligned KPIs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduction in downtime cost<\/li>\n\n\n\n<li>Improvement in user satisfaction<\/li>\n\n\n\n<li>Increased speed in delivery of new features.<\/li>\n<\/ul>\n\n\n\n<p>These metrics tie service performance directly to business value, making it easier to justify investments and prioritize improvements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-practical-steps-to-evolve-the-role-of-service-manager\">Practical steps to evolve the role of service manager<\/h4>\n\n\n\n<p>Here\u2019s how organizations can evolve the role of service managers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Assess current maturity of your services: <\/strong>Evaluate how well your services align with business goals.<\/li>\n\n\n\n<li><strong>Co-create roadmaps:<\/strong> Involve business stakeholders in defining service priorities.<\/li>\n\n\n\n<li><strong>Embed strategy:<\/strong> Join planning forums and governance boards.<\/li>\n\n\n\n<li><strong>Leverage dashboards:<\/strong> Use real-time data to drive decisions and demonstrate impact.<\/li>\n\n\n\n<li><strong>Champion continual improvement:<\/strong> Lead initiatives that reduce risk, cost, and complexity, based on real-time data and AI insights.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-future-of-service-management\">The future of service management<\/h4>\n\n\n\n<p>As organizations embrace AI-powered service management operations, service managers have a unique opportunity to lead the charge toward business-aligned, outcome-driven service delivery.<\/p>\n\n\n\n<p>It\u2019s time to stop managing processes and start designing for impact.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.capgemini.com\/services\/enterprise-management\/enterprise-service-management\/\">Are you ready to lead the change?<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">About the author<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/Marta.jpg\" alt=\"Marta Kisiela\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/marta-kisiela\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Marta Kisiela<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Offer Lead, Cloud Infrastructure Services\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/marta-kisiela\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Marta Kisiela is a distinguished expert in Enterprise Service Management (ESM), specializing in Cloud Infrastructure Services. As the Offer Lead for Enterprise Service Management and Future Franchise Services, she excels in guiding customers, partners, and industry leaders in optimizing IT service management. Marta leverages the ServiceNow platform to develop innovative solutions that address complex business challenges, ensuring efficient and effective service delivery. \n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Legacy IT service management (ITSM) models often focus on operational metrics: service level agreement (SLA) compliance, ticket volumes, and response times. While these are important, they don\u2019t tell the full story. A service can meet all its SLAs and still fail to deliver value to the business. This disconnect is what some call the \u201cwatermelon effect\u201d \u2013 green on the outside, red on the inside.<\/p>\n","protected":false},"author":12470,"featured_media":762427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[153],"content-group":[],"class_list":["post-762426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-cybersecurity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How today\u2019s service managers design for business outcomes - Capgemini USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/how-todays-service-managers-design-for-business-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How today\u2019s service managers design for business outcomes\" \/>\n<meta property=\"og:description\" content=\"Legacy IT service management (ITSM) models often focus on operational metrics: service level agreement (SLA) compliance, ticket volumes, and response times. While these are important, they don\u2019t tell the full story. A service can meet all its SLAs and still fail to deliver value to the business. This disconnect is what some call the \u201cwatermelon effect\u201d \u2013 green on the outside, red on the inside.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/how-todays-service-managers-design-for-business-outcomes\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini USA\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T14:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T14:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta Kisiela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jyotsnakanekar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/how-todays-service-managers-design-for-business-outcomes\/\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/how-todays-service-managers-design-for-business-outcomes\/\",\"name\":\"How today\u2019s service managers design for business outcomes - 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