{"id":749533,"date":"2025-07-14T08:58:21","date_gmt":"2025-07-14T13:58:21","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?p=749533&#038;preview=true&#038;preview_id=749533"},"modified":"2025-07-14T08:58:23","modified_gmt":"2025-07-14T13:58:23","slug":"data-as-the-new-sunshine","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/data-as-the-new-sunshine\/","title":{"rendered":"Data as the new sunshine"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Data as the new sunshine<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Rainer-Mehl.jpg?w=800?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Dr. Rainer Mehl<\/h5><h5 class=\"blog-date\">22 Jun 2022<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/?p=749533\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/?p=749533\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Unlimited potential for new data-driven business models in the automotive industry.<\/h2><p class=\"intro-para-content\">Most of us know the phrase \u201cdata is the new oil\u201d. Coined by British entrepreneur Clive Humby back in 2006, the phrase reflected data\u2019s value in the digital economy and the realization that, like oil, data in-creases significantly in value once it has been processed and used for a specific purpose.<br><br>As the automotive industry progresses toward autonomous driving, softwarization, and new mobility-focused business models, the importance of data \u2013 what is captured and how it is used \u2013 is growing. But, in the context of the industry\u2019s collective shift toward electrification and sustainable mobility, the idea of data as a \u201cnew oil\u201d simply doesn\u2019t fit.<br><br>Instead, I like to think of data as the new sunshine for automotive companies \u2013 not only because of its connotations with renewable energy, but also because sunshine is virtually unlimited, should be availa-ble to everybody, and has the potential to cast light and imbue positive energy across organizations and the industry at large.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-the-data-opportunity-for-automotive-companies\"><strong>The data opportunity for automotive companies<\/strong><\/h2>\n\n\n\n<p>Data is a multi-billion-dollar opportunity. Recent Capgemini research shows that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In Europe alone, there are currently 57 million connected cars. By 2030, there will be more than 230 million.<\/li>\n\n\n\n<li>Today, the revenue generated from data and data-related services in the automotive industry is around 0.35 EUR cents per vehicle, per month. This will rise ten-fold to 3-4 EUR by 2030.<\/li>\n\n\n\n<li>An autonomous vehicle could be generating close to 100 TB of data a day by 2025 (for reference, a Tesla Model S using Tesla\u2019s self-declared semi-autonomous functions generates about 4 GB per day). That\u2019s a lot of data and it begs the question of how much of this data is valuable and relevant.<\/li>\n<\/ul>\n\n\n\n<p>Source: Capgemini Invent | The Vehicle Data Big Bang<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-is-all-the-data-coming-from\"><strong>Where is all the data coming from?<\/strong><\/h2>\n\n\n\n<p>There are five key sources of data for automotive companies to consider: telematics (GPS navigation, automatic emergency call, advanced driving assistance systems, and car sensor data in general sense), R&amp;D and production, environmental data (like <a href=\"https:\/\/www.volkswagen-newsroom.com\/en\/press-releases\/technical-milestone-in-road-safety-experts-praise-volkswagens-car2x-technology-5914\">VW\u2019s Car2X<\/a> or <a href=\"https:\/\/ddi.michelin.com\/en\/\">Michelin\u2019s DDI<\/a>), customer data, and supply chain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/06\/2022-06-12_DrRainerMehl_Data-as-new-sunshine_DataSources_1.jpeg?w=720\" alt=\"\" class=\"wp-image-742426\"\/><\/figure>\n\n\n\n<p>Every moving part and every action taken by a car or driver can generate data, from driver behavior as indicators of mood and stress, through to consumption, navigation, and wear and tear of components. If something is happening in your vehicle, there is a way for it to be captured as data. Then there is the connected smartphone and all the information it carries and communicates, and individual infotainment interactions \u2013 they all provide data signals that can be used to understand what drivers and passengers expect from their mobility experience.<\/p>\n\n\n\n<p>If it seems like a lot already, it\u2019s going to get a lot bigger with 5G, autonomous driving, and enhanced in-passenger experiences. The same is happening in production, across supply chains, and with customers \u2026 every action and interaction is a data signal that can be captured and used to optimize or transform processes or to create new sources of revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-all-this-data-be-used\"><strong>How can all this data be used?<\/strong><\/h2>\n\n\n\n<p>These five sources of data \u2013 telematics, R&amp;D &amp; production, environment, customer, and supply chain \u2013 can be used for a variety of different use cases, functions, features, and new business models.<\/p>\n\n\n\n<p>In my view, there are currently nine main types of business use cases for the growing volumes of data. They are around: Products and Services, Sales, Fleet and Maintenance, Research and Development, On-demand Functions, In-car Experience, Infrastructure Optimization, Safety and Security, and New Insurance Models.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/06\/2022-06-12_DrRainerMehl_Data-as-new-sunshine_DataApplications_2.jpeg?w=720\" alt=\"\" class=\"wp-image-742427\"\/><\/figure>\n\n\n\n<p>Here are just a few examples of how automotive companies can transform data into enhanced business performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selling data to third parties to generate revenue.<\/li>\n\n\n\n<li>Using data to inform new products, services, and business models (like in-car entertainment as a subscription service, new engine modes \u2018on demand\u2019 or insurance policies based on driver habits).<\/li>\n\n\n\n<li>Combining data from across all connections on the supply chain to create a holistic view, and then plan, simulate, and anticipate multiple scenarios to prevent shortfalls as early as possible.<\/li>\n\n\n\n<li>To improve reporting capabilities around environmental impact (i.e. CO<sub>2<\/sub>), and then using the insights to identify opportunities for reduction and ongoing performance measurement. As the importance of ESG credentials and performance against publicly stated sustainability (e.g. net zero) goals grows, this area has significant reputational and financial implications for businesses. Data is fundamental to measuring and improving performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-to-sell-or-not-to-sell\"><strong>To sell or not to sell?<\/strong><\/h2>\n\n\n\n<p>Automotive companies have a choice in terms of whether to sell raw data to third parties or retain it for internal purposes and proprietary monetization opportunities. For example, <a href=\"https:\/\/asia.nikkei.com\/Business\/Technology\/Honda-joins-400bn-gold-rush-to-monetize-smart-car-data\">Honda sells anonymous camera and sensor data to third parties<\/a> in order for them to derive insight about vehicle usage and entertainment preferences. Many automotive companies are selling telematics data for insurance and Fleet &amp; Maintenance purposes. (e.g. predictive maintenance) to companies like Otonomo, Wejo or Caruso. Selling data can provide a quick and lucrative source of revenue but OEMs need to first understand whether they could be generating more and differentiating value themselves from this same data, and whether they have the skills, capacity, and inclination to do so. Decisions about whether and when to sell data to third parties should be taken within the context of a holistic data strategy. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-is-a-different-ballgame-for-automotive-companies\"><strong>Data is a different ballgame for automotive companies<\/strong><\/h2>\n\n\n\n<p>In a way, automotive OEMs are like farmers who have just discovered that their businesses are sitting on top of huge reserves of a valuable natural resource. The farmer knows he is sitting on something valuable but lacks the expertise to process it and extract maximum value. In this situation, there are three options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do nothing.<\/li>\n\n\n\n<li>Sell the data to third parties.<\/li>\n\n\n\n<li>Seek to transform data into valuable insight that is used to develop new services, business models, and revenue streams.<\/li>\n<\/ul>\n\n\n\n<p>The first option is not really an option at all. The second option, to sell raw data to third parties, reduces automotive OEMs to the role of pure manufacturer and means waving \u2018goodbye\u2019 to the customer relationship. It also means being left behind while data-focused new entrants like Nio and Tesla increase their market shares, and traditional tech giants like Google and Amazon \u2013 equipped with their industry-leading data and software capabilities \u2013 grow their presence in the rapidly evolving mobility competitive landscape. This leaves us with the third option \u2013 to try and transform data into valuable insight that can be used to inform business and product strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automotive-oems-have-a-unique-advantage-customer-trust\"><strong>Automotive OEMs have a unique advantage \u2013 customer trust<\/strong><\/h2>\n\n\n\n<p>Despite being relatively inexperienced when it comes to dealing with such huge amounts of data, automotive OEMs have a key advantage over newer competition in this space \u2013 trust.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/the-intelligent-combination-of-vehicle-customer-data\/\">Capgemini research<\/a>, customers are happier to share their data with automotive OEMs than they are with insurance companies, public authorities, and platform providers. This represents a real opportunity to win customer loyalty and maximize the value of relationships by designing and building mobility experiences informed by data and by promoting services known to be relevant.<\/p>\n\n\n\n<p>As we move towards a future of autonomous mobility, there is potential for vehicles to become third living spaces, where we can work, rest or be entertained while getting from A to B (as <a href=\"https:\/\/www.audi.com.sg\/sg\/web\/en\/explore-audi-stories\/Audi-urbansphere-concept.html\">articulated by Audi in the promotion of its urbansphere concept<\/a>). This vision is based on connectivity and a suite of data-based services being provided \u2026 all of which represent intriguing revenue-generating opportunities. If indeed vehicles do become third living spaces for us, then building trust between provider and customer and maximizing business value from that trust will be key to increasing market share and success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-tips-on-how-to-maximize-the-data-monetization-opportunity\"><strong>4 tips on how to maximize the data monetization opportunity<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/06\/2022-06-12_DrRainerMehl_Data-as-new-sunshine_KeyTakeaways_3.jpeg?w=720\" alt=\"\" class=\"wp-image-742431\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find out which data is worth collecting and contextualizing<\/strong>. It\u2019s easy to get bogged down trying to capture, store, and process every byte of data in the belief that it\u2019s all useful. It\u2019s not about how much data you have \u2013 it\u2019s how you use it. Identify the opportunities you want to pursue and shape your data management strategy accordingly.<\/li>\n\n\n\n<li><strong>Establish a holistic data strategy and a cross-function data office<\/strong> that identifies and reviews monetization opportunities, ensures data is appropriately accessible across the organization, and evaluates when it makes sense to sell data to third parties or share with partners in order to achieve differentiating new value propositions.<\/li>\n\n\n\n<li><strong>Build on customer trust to gain competitive advantage.<\/strong> Today, OEMs are in the driving seat, with a relatively high level of trust from customers. This represents a fantastic opportunity to build loyalty and deeper, broader relationships with customers. &nbsp;<\/li>\n\n\n\n<li><strong>Enable smart and quick decisions and collaboration. <\/strong>Data, for all its value, can also be burdensome. Collecting and storing data can eat up valuable resources \u2013 human, IT capacity and financial. Through data democratization, partnerships and dedicated, cross-function data capabilities better results can be achieved faster. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-no-one-size-fits-all-consider-regulatory-and-cultural-differences-toward-data-use\"><strong>No \u2018one size fits all\u2019. Consider regulatory and cultural differences toward data use<\/strong><\/h2>\n\n\n\n<p>What might be a \u201cno go\u201d culturally and legally in the EU, can be a great opportunity for data monetization in the Japanese, American or South-Korean markets. Monetizing data requires the ability to harness global scale and expertise, while being nimble enough to adapt to individual markets and their specific regulations and preferences. Customer trust is key to success in the mobility industry of the future. Responsible and ethical use of customer data is vital in order to build and maintain customer trust.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-race-is-on-let-the-sunshine-in\"><strong>The race is on. Let the sunshine in.<\/strong><\/h2>\n\n\n\n<p>The volume of data being generated by vehicles is growing every day and organizations from across (and beyond) the automotive landscape are identifying and acting on data monetization opportunities. What\u2019s your stance? The time to act is now. Are you sitting, selling, or leading the pack by harnessing data sunshine as part of your enterprise-wide strategy?<\/p>\n\n\n\n<p>Learn more. Check out the point of view from <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/the-vehicle-data-big-bang\/\">Capgemini Invent \u2013 The Vehicle Data Big Bang<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-profile-card undefined profile-card section profile-card-slider\"><div class=\"container profileCardContainer\"><div class=\"profile-box\"><div class=\"row\"><div class=\"col-md-6 col-lg-3\"><div class=\"box\"><div class=\"box-author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Rainer-Mehl-2.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Rainer-Mehl-2.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Rainer-Mehl-2.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><\/div><div class=\"col-md-6 col-lg-9 right-side-box\"><div class=\"row right-box\"><div class=\"col-lg-4 profile\"><h3 class=\"profile-title\">Rainer Mehl<\/h3><p class=\"box-position\">Volkswagen Group, Global Account Executive<\/p><ul class=\"social-nav social-nav-icons\"><li><a class=\"PointerEvent\" aria-label=\"Email-link\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB80898d12_f71a_4347_bb61_dc2c85639198\" rel=\"noopener noreferrer\"><i class=\"ico-form\"><\/i><\/a><\/li><\/ul><\/div><div class=\"col-lg-8 desc\"><p class=\"authorDesr\">A leader for the digital age, my passion is to lead by empowering others and by fostering a culture of collaboration. In a career spanning more than 25 years, I\u2019ve successfully led transformations for some of the world\u2019s biggest brands and service organizations. Today, I\u2019m driving change in the automotive industry, working with OEMs and Capgemini\u2019s automotive practice to shape the future of mobility in a way that is positive for people, business, and the planet.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"WPB80898d12_f71a_4347_bb61_dc2c85639198\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal landing-page-modals\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/logo.svg\" alt=\"logo\" loading=\"lazy\"\/><\/div><h4 class=\"form-title\">Connect with us<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344241_3500057444\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344241\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"667204ada3\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! 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