{"id":736604,"date":"2025-02-13T04:54:00","date_gmt":"2025-02-13T09:54:00","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?p=736604&#038;preview=true&#038;preview_id=736604"},"modified":"2025-02-13T04:54:02","modified_gmt":"2025-02-13T09:54:02","slug":"shifting-the-debate-from-technical-to-sociological","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/shifting-the-debate-from-technical-to-sociological\/","title":{"rendered":"Shifting the debate from technical to sociological"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Shifting the debate from technical to sociological<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Robert-Engels.png?w=200&amp;quality=10\" alt=\"Robert-Engels\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Robert Engels<\/h5><h5 class=\"blog-date\">Jul 1, 2024<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/shifting-the-debate-from-technical-to-sociological\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/shifting-the-debate-from-technical-to-sociological\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-all-debates-around-gen-ai-made-me-realized-that-the-fact-that-it-is-creativity-that-debate-circles-around-picture-generation-texts-sounds-music-i-e-all-that-we-regarded-as-human-traits-and-that-would-be-the-last-ones-to-be-automated\">All debates around Gen AI made me realized that the fact that it is creativity that debate circles around (picture generation, texts, sounds, music), i.e. all that we regarded as &#8220;human&#8221; traits, and that would be the last ones to be automated.<\/h3>\n\n\n\n<p>Before that we would replace all &#8220;boring jobs&#8221;, all routine, etc. Now those jobs seem, in many cases, to be quite difficult actually.<\/p>\n\n\n\n<p>Because they require context, common sense reasoning and often planning. Like cleaning your room. Like driving a car in Lima, Peru or Oslo. Like performing bureaucratic tasks which involves or have to adhere to laws, regulations, etc.<br><br>All this made AI to go from &#8220;technical&#8221; (give me your data and we build a model and run it, update it. full control in all processes) to something that involves language, human communication, creativity and thus sociology started to play a role. And psychology. And even geo-politics become part of the discussion.<br><br>Today I had the chance to discuss these topics at the core of Dutch politics, with <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAfeHnABW_jJM08hz1DEhN19c9eDSo67g2I\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/barbara-kathmann-3a825738\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barbara Kathmann<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAMqfIcB9BZpY1Y8F3Qt7nuJdqBKd3VE-Lk\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/ufuk-esmer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ufuk Esmer<\/a> in the building of the &#8220;Tweede Kamer&#8221; (House of Representatives) in Den Haag. One thing we definitely agree on is that it is long overdue that there is a public debate on Artificial Intelligence, benefits, but also its place, its needs and its risks in society. <br><br>We will have a more in-depth debate tomorrow at our Capgemini Leidsche Rijn offices on this. Looking forward to it!<br><br>(And the state of the public digital services, ref picture from an information stand, really shows the need for a good vision and strategy on digital services).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/1718281685750.jpg?w=960\" alt=\"\" class=\"wp-image-1036627\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/posts\/robertengels_artificialintelligence-politics-society-activity-7206995777070542849-b_ML\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">Add your voice on LinkedIn<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet the author<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\"><\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" 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