{"id":719663,"date":"2024-06-12T05:40:03","date_gmt":"2024-06-12T10:40:03","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?p=719663&#038;preview=true&#038;preview_id=719663"},"modified":"2025-03-06T05:27:21","modified_gmt":"2025-03-06T10:27:21","slug":"insights-expert-perspectives-orchestrating-personalized-financial-services-with-a-powerful-bpm-platform","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/","title":{"rendered":"Orchestrating personalized financial services with a powerful BPM platform"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Orchestrating personalized financial services with a powerful BPM platform<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Dinesh-Karanam-1.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Dinesh Karanam<\/h5><h5 class=\"blog-date\">05 June 2024<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/&amp;text=Should%20I%20stay%20or%20should%20I%20go%3F%20-%20my%202%20cents%20on%20current%20and%20future%20leaders%20in%20digital%20process%20automation%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/expert-perspectives\/should-i-stay-or-should-i-go-my-2-cents-on-current-and-future-leaders-in-digital-process-automation\/&amp;text=Should%20I%20stay%20or%20should%20I%20go%3F%20-%20my%202%20cents%20on%20current%20and%20future%20leaders%20in%20digital%20process%20automation%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><a href=\"https:\/\/www.capgemini.com\/insights\/expert-perspectives\/precision-in-personalization-the-power-of-bpm-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">In the previous blog<\/a>, we learnt about BPM platforms as a powerful solution for personalization, and how they play a critical role in enabling banks to overcome the traditional barriers of customer engagement. For banks to truly leverage the capabilities of BPM platforms, they must ensure they nail down a few essential factors.<\/p>\n\n\n\n<p>Let\u2019s delve into a comprehensive recipe for cooking up the right personalized financial services for customers, using the tools and features that BPM platforms have to offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gathering-the-ingredients-building-a-360-customer-view\"><strong>Gathering the ingredients: building a 360\u00b0 customer view<\/strong><\/h2>\n\n\n\n<p>Generating a comprehensive client profile unveils more than just transactions; it exposes behaviors, preferences, and needs, allowing for personalized engagements aligned with each client&#8217;s financial path. This 360\u00b0 customer view is attainable through these features offered by BPM platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contextual Data Integration:<\/strong> Combines data from CRM systems, social media, and other channels to create a unique customer database for better decision-making.<\/li>\n\n\n\n<li><strong>Customer Profile Unification:<\/strong> Merges data from various interactions into a cohesive, dynamic customer profile, automatically updating with new information.<\/li>\n\n\n\n<li><strong>Event Stream Processing:<\/strong> Analyzes customer interaction data in real-time, enabling immediate, personalized responses to customer actions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-preparing-the-dish-turning-insights-into-actionable-decisions\"><strong>Preparing the dish: turning insights into actionable decisions<\/strong><\/h2>\n\n\n\n<p>Real-time data-driven decisions for every customer interaction ensures decisions are personalized and based on up-to-date insights, significantly enhancing customer experiences. BPM platforms can help obtain this ability for precise decisions in real-time through the following features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adaptive Decisioning:<\/strong> Dynamically adjusts decision strategies based on evolving customer behaviors, optimizing recommendations to align with individual customer profiles.<\/li>\n\n\n\n<li><strong>Predictive Analytics:<\/strong> Forecasts future customer actions based on historical data using ML algorithms, to enable proactive personalization strategies for relevant and timely customer interactions.<\/li>\n\n\n\n<li><strong>Real-Time Analysis: <\/strong>Integrates real-time data and insights into decision-making processes via a framework of continuously updating decisioning systems with new inputs, ensuring personalization is immediate and reflective of the latest customer data.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-blending-the-flavors-the-delight-of-omnichannel-interactions\">Blending the flavors: the delight of omnichannel interactions<\/h2>\n\n\n\n<p>Personalization entails delivering a uniform experience across various platforms, ensuring a seamless narrative regardless of the customer&#8217;s mode of engagement. This omni-channel consistency is achievable through these features of BPM platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel-Agnostic Decisioning:<\/strong> Ensures uniform customer engagement strategies across all channels which delivers seamless personalized customer experience across various touchpoints, without requiring channel-specific adjustments.<\/li>\n\n\n\n<li><strong>Centralized Offer Management<\/strong>: Integrates offer strategies and messaging across all channels for a seamless brand experience, which stays aligned with the latest marketing strategies and dynamically updates in real time, so customers receive a unified interaction experience regardless of the engagement channel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adjusting-the-seasoning-anticipating-customer-tastes\">Adjusting the seasoning: anticipating customer tastes<\/h2>\n\n\n\n<p>Personalization strategies must be dynamic, continuously adapting and learning from each customer interaction, which ensures recommendations stay aligned with the ever-changing needs of customers. BPM platforms enable this proactive personalization through the subsequent features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Next-Best-Action Strategies:<\/strong> Uses advanced analytics to offer tailored recommendations by analyzing past customer behavior to predict future needs and actions. This enables real-time adjustments to strategy, enhancing personalized customer engagement.<\/li>\n\n\n\n<li><strong>Self-Optimizing Models:<\/strong> Employs ML to continually refine predictions and recommendations as new data is received, ensuring that personalization strategies stay aligned with evolving customer behaviors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-chef-s-touch-optimizing-for-efficiency-and-impact\">The chef\u2019s touch: optimizing for efficiency and impact<\/h2>\n\n\n\n<p>It is crucial for banks to optimize operational performance by streamlining decision-making, reducing costs, and aligning human expertise with automated processes. This resource allocation mastery is feasible through the following features of BPM platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated Decision-Making:<\/strong> Employs AI-driven decision engines that automate complex operational decisions to streamline workflows and reduce need of manual intervention.<\/li>\n\n\n\n<li><strong>Resource Optimization:<\/strong> Identifies opportunities for resource optimization by predicting high impact areas using advanced analytics, enabling focus efforts in areas with the greatest benefit.<\/li>\n\n\n\n<li><strong>Operational Cost Reduction:<\/strong> Reduces costs by automating routine tasks and optimizing decision-making processes, enabling reallocation of resources to more strategic areas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-savor-the-results-bpm-platforms-as-the-recipe-for-personalization-success\">Savor the results: BPM platforms as the recipe for personalization success<\/h2>\n\n\n\n<p>BPM platforms serve as the cornerstone for delivering tailored experiences within the financial services sector. These platforms excel in achieving a deeper level of personalization by mapping customer journeys, leveraging real-time data, automating processes, and prioritizing privacy and trust. This allows banks to exceed customer expectations by tailoring interactions to individual needs and preferences. However, firms need to ensure they choose the right platform to take advantage of these features to their full potential.<\/p>\n\n\n\n<p>As we look to the future, BPM platforms will continue to play a growing role in shaping personalization strategies for businesses, not only as a competitive advantage but as a commitment to understanding and effectively serving customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Join the&nbsp;Capgemini experience at&nbsp;<a href=\"https:\/\/www.capgemini.com\/news\/events\/pegaworld-inspire-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">PegaWorld iNspire 2024<\/a>.&nbsp;Visit our&nbsp;<strong>booth #22<\/strong> and explore a world where&nbsp;<strong>intelligent connections unlock personalized journeys.&nbsp;<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Please contact our experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Dinesh-Karanam-1.jpg\" alt=\"Dinesh Karanam\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\" data-bs-expert-title=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/dineshkaranam\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Dinesh Karanam<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Head of Customer Process Management and Contact Center Transformations, Financial Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\" data-bs-expert-title=\"Dinesh Karanam\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/dineshkaranam\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Dinesh leads global business and technology transformations, applying 28 years of cross industry expertise to drive strategic innovation, operational excellence, and enterprise wide impact through GenAI, Agentic AI, and intelligent automation. He shapes differentiated go to market strategies, partners with CXOs and strategic partners on modernization initiatives, and scales global practices to enable responsible AI adoption and build future ready enterprises.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal\" id=\"WPB734b7be3_7ee7_4acd_9a54_69a053fa33f0\">\n\t\t\t\t\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\">\n\t\t\t\t\t\t<div class=\"modal-content\">\n\t\t\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"btn-close\" aria-label=\"close\" data-bs-dismiss=\"modal\"><\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Contact with us\" class=\"light\" \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\"\n\t\t\t\t\t\t\t\t\t\talt=\"Contact with us\" class=\"dark\" \/>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"form-title\">Contact with us<\/h4>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344241_229137833\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344241\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"823761c4e2\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG344241 = {\"344241\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Gathering the ingredients: building a 360\u00b0 customer view<\/p>\n","protected":false},"author":419,"featured_media":719664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e1403971-2c49-4021-85bf-f1fedbd12a21\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[45,243],"industry":[242],"partners":[],"blog-topic":[152],"content-group":[],"class_list":["post-719663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","service-customer-experience","service-data-ai","industry-banking-capital-markets","blog-topic-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orchestrating personalized financial services with a powerful BPM platform - Capgemini USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orchestrating personalized financial services with a powerful BPM platform\" \/>\n<meta property=\"og:description\" content=\"Gathering the ingredients: building a 360\u00b0 customer view\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini USA\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T10:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T10:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dinesh Karanam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pawanballa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/\",\"name\":\"Orchestrating personalized financial services with a powerful BPM platform - Capgemini USA\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg\",\"datePublished\":\"2024-06-12T10:40:03+00:00\",\"dateModified\":\"2025-03-06T10:27:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/#\/schema\/person\/b50547d66f434128d54e3071b057a393\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/us-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Orchestrating personalized financial services with a powerful BPM platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/\",\"name\":\"Capgemini USA\",\"description\":\"Just another www.capgemini.com site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/us-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/#\/schema\/person\/b50547d66f434128d54e3071b057a393\",\"name\":\"pawanballa\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/author\/pawanballa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Orchestrating personalized financial services with a powerful BPM platform - Capgemini USA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/","og_locale":"en_US","og_type":"article","og_title":"Orchestrating personalized financial services with a powerful BPM platform","og_description":"Gathering the ingredients: building a 360\u00b0 customer view","og_url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/","og_site_name":"Capgemini USA","article_published_time":"2024-06-12T10:40:03+00:00","article_modified_time":"2025-03-06T10:27:21+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"author":"Dinesh Karanam","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pawanballa","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/","url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/","name":"Orchestrating personalized financial services with a powerful BPM platform - Capgemini USA","isPartOf":{"@id":"https:\/\/www.capgemini.com\/us-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg","datePublished":"2024-06-12T10:40:03+00:00","dateModified":"2025-03-06T10:27:21+00:00","author":{"@id":"https:\/\/www.capgemini.com\/us-en\/#\/schema\/person\/b50547d66f434128d54e3071b057a393"},"breadcrumb":{"@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#primaryimage","url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg","contentUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/us-en\/"},{"@type":"ListItem","position":2,"name":"Orchestrating personalized financial services with a powerful BPM platform"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/us-en\/#website","url":"https:\/\/www.capgemini.com\/us-en\/","name":"Capgemini USA","description":"Just another www.capgemini.com site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/us-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/us-en\/#\/schema\/person\/b50547d66f434128d54e3071b057a393","name":"pawanballa","url":"https:\/\/www.capgemini.com\/us-en\/author\/pawanballa\/"}]}},"blog_topic_info":[{"id":152,"name":"Customer experience"}],"taxonomy_info":{"category":[{"id":1,"name":"Uncategorized","slug":"uncategorized"}],"service":[{"id":45,"name":"Customer experience","slug":"customer-experience"},{"id":243,"name":"Data &amp; AI","slug":"data-ai"}],"industry":[{"id":242,"name":"Banking &amp; capital markets","slug":"banking-capital-markets"}],"blog-topic":[{"id":152,"name":"Customer experience","slug":"customer-experience"}]},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Orchestrating personalized financial services with a powerful BPM platform","url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini USA","logo":""},"keywords":[],"dateCreated":"2024-06-12T10:40:03Z","datePublished":"2024-06-12T10:40:03Z","dateModified":"2025-03-06T10:27:21Z"},"rendered":"<meta name=\"parsely-title\" content=\"Orchestrating personalized financial services with a powerful BPM platform\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-personalized-financial-services-with-a-powerful-bpm-platform\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-06-12T10:40:03Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg","archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg","featured_image_alt":"","jetpack-related-posts":[{"id":719667,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/precision-in-personalization-the-power-of-bpm-platforms\/","url_meta":{"origin":719663,"position":0},"title":"Precision in personalization: The power of BPM platforms","author":"pawanballa","date":"June 12, 2024","format":false,"excerpt":"In the ever-evolving financial landscape, personalization is no longer a luxury but a necessity for organizations seeking to retain and attract customers.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/MicrosoftTeams-image-11.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/MicrosoftTeams-image-11.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/MicrosoftTeams-image-11.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/MicrosoftTeams-image-11.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":730687,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/beyond-knowledge-management-unlocking-genais-full-potential-in-financial-services\/","url_meta":{"origin":719663,"position":1},"title":"Beyond knowledge management: Unlocking GenAI\u2019s full potential in financial services","author":"pawanballa","date":"October 16, 2024","format":false,"excerpt":"Generative AI (GenAI) in financial services has extended far beyond some primary use cases such as search and knowledge management.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/10\/GenAI_Blog_Part_2-Thumbnail.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/10\/GenAI_Blog_Part_2-Thumbnail.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/10\/GenAI_Blog_Part_2-Thumbnail.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/10\/GenAI_Blog_Part_2-Thumbnail.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":720284,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/a-strategic-approach-for-banking-contact-centers\/","url_meta":{"origin":719663,"position":2},"title":"A strategic approach for banking contact centers","author":"pawanballa","date":"June 26, 2024","format":false,"excerpt":"Businesses are strategically adopting advanced personalization strategies and technologies that cover end-to-end customer journeys.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/banking.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/banking.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/banking.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/banking.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":748888,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/smarter-service-stronger-results-the-ai-driven-future-of-contact-centers-in-financial-services\/","url_meta":{"origin":719663,"position":3},"title":"Smarter service, stronger results: The AI-driven future of contact centers in financial services","author":"jatinthanekar","date":"July 8, 2025","format":false,"excerpt":"Smarter service, stronger results: The AI-driven future of contact centers in financial services","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/AI-powered_copntact_centers-Webpage_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/AI-powered_copntact_centers-Webpage_2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/AI-powered_copntact_centers-Webpage_2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/AI-powered_copntact_centers-Webpage_2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":750991,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/orchestrating-the-future-of-clinical-trials\/","url_meta":{"origin":719663,"position":4},"title":"Orchestrating the future of clinical trials","author":"naveenkumarkannan","date":"August 13, 2025","format":false,"excerpt":"Technology is bringing innovation to the life sciences sector and transforming the patient experience.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Orchestrating the future of clinical trials","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/08\/Orchestrating-the-future-of-clinical-trials.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/08\/Orchestrating-the-future-of-clinical-trials.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/08\/Orchestrating-the-future-of-clinical-trials.webp?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":719677,"url":"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/empowering-customers-with-behavioral-data-and-ai-driven-personalization\/","url_meta":{"origin":719663,"position":5},"title":"Empowering customers with behavioral data and AI-driven personalization","author":"pawanballa","date":"June 12, 2024","format":false,"excerpt":"Generative AI is a key tool that has emerged to drive personalization.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/Empowering.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/Empowering.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/Empowering.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/Empowering.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini USA","distributor_original_site_url":"https:\/\/www.capgemini.com\/us-en","push-errors":false,"featured_image_url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/CapCom_2880x1800.jpg","author_title":"Dinesh Karanam","author_thumbnail_url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/04\/Dinesh-Karanam-1.jpg?w=960","author_thumbnail_alt":"","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts\/719663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/users\/419"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/comments?post=719663"}],"version-history":[{"count":5,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts\/719663\/revisions"}],"predecessor-version":[{"id":742175,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/posts\/719663\/revisions\/742175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/media\/719664"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/media?parent=719663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/categories?post=719663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/tags?post=719663"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/brand?post=719663"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/service?post=719663"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/industry?post=719663"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/partners?post=719663"},{"taxonomy":"blog-topic","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/blog-topic?post=719663"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/content-group?post=719663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}