{"id":709417,"date":"2023-11-24T04:11:22","date_gmt":"2023-11-24T09:11:22","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?page_id=709417"},"modified":"2025-03-05T22:03:52","modified_gmt":"2025-03-06T03:03:52","slug":"how-customer-data-can-optimize-ad-sales","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/","title":{"rendered":"How customer data can optimize ad sales"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:52% 28.000000000000004%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solutions<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">How customer data can optimize ad sales<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/how-customer-data-can-optimize-ad-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/us-en\/how-customer-data-can-optimize-ad-sales\/&amp;text=How%20customer%20data%20can%20optimize%20ad%20sales\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/how-customer-data-can-optimize-ad-sales\/&amp;text=How%20customer%20data%20can%20optimize%20ad%20sales\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-media-companies-are-exploring-new-data-based-revenue-models\">Media companies are exploring new data-based revenue models<\/h3>\n\n\n\n<p>It\u2019s no secret that people love to consume content. For media companies, it\u2019s understanding these consumption patterns \u2013 and monetizing them \u2013 that is often challenging.<\/p>\n\n\n\n<p>Subscription-based models have been the standard throughout the media industry for years but organizations are recognizing the potential of Advertising-Based Video-on-Demand (AVOD). With AVOD, companies can unlock new layers of customer data that can augment audience intelligence metrics and targeting strategies.<\/p>\n\n\n\n<p>However, without proper analytics, it\u2019s difficult to attribute marketing outcomes to ad inventory. An inability to forecast viewership for media assets can also lead to poor monetization of ad slots and decreased revenue. As pressure intensifies to maximize publisher fill rates and conversion rates for ad inventory, companies need a transformational approach to advertising monetization. This is where Capgemini steps in. As a strategic partner, we use next-generation data and analytics to enable media enterprises to optimize their ad sales performance and maximize profits.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Related resources<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card short-copy\" data-align-right=\"true\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/TMT-ME-Non-Campaign-Asset-LP-for-POV-Content-Monetization-Web-banner.webp\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 offset-lg-2 offset-xl-6 offset-xxl-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Content-Monetization.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"88\">Boost media engagement and revenue with AI-powered consumer intelligence<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRethink content monetization for fractured media markets\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Download PoV about Boost media engagement and revenue with AI-powered consumer intelligence\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/02\/Content-Monetization.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDownload PoV\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\" data-align-right=\"false\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/5398-2023-TMT-MnE-NA-Streaming-Wars-PoV-Web-banner.webp\" alt=\"\" style=\"object-position: 44% 23%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/03\/TMT-MandE-POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"88\">Capture consumer attention, build viewer loyalty, and win the video-streaming wars<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSuccess strategies for streaming-service companies in a hyper-competitive media landscape\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Download PoV about Capture consumer attention, build viewer loyalty, and win the video-streaming wars\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/03\/TMT-MandE-POV.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDownload PoV\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                                    <div class=\"slider-nav\">\n                                                                <button class=\"slider-prev inactive\" aria-label=\"Slider-previous\"><\/button>\n\n                                                                <button class=\"slider-next\" aria-label=\"Slider-next\"><\/button>\n                                                            <\/div>\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\">Client stories<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/10\/Achieving-a-unified-linear-and-digital-ad-sales-experience.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 28% 53%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Achieving a unified linear and digital ad sales experience\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/ad-sales-transformation\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Achieving a unified linear and digital ad sales experience<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Ad sales transformation to increase viewership and advertising revenue.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/ad-sales-transformation\/\" aria-label=\"Read more about Achieving a unified linear and digital ad sales experience\"><span>Read more<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/12\/5265-2022-TMT-Univision-Monetiz-Web-banner.webp\" alt=\"\"\n\t\t\tstyle=\"object-position: 43% 25%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Boosting subscriber revenue and engagement with personalized advertising\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/boosting-subscriber-revenue-and-engagement-with-personalized-advertising\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Boosting subscriber revenue and engagement with personalized advertising<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>An American multimedia house needed a 360-degree view of its audience for improved consumer intelligence.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/boosting-subscriber-revenue-and-engagement-with-personalized-advertising\/\" aria-label=\"Read more about Boosting subscriber revenue and engagement with personalized advertising\"><span>Read more<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">Contact us<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_712937_1302186357\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\tvar utmMediumInputId = \"_mf_712937_8807_703912900\";\n\t\t\twindow.MF = window.MF || {}; \/\/ Initialize window.MF if it's not already\n\t\t\twindow.MF.utmMediumInputId = utmMediumInputId;\n\t\t\tconsole.log('utmMediumInputId Set:', window.MF.utmMediumInputId); \/\/ Log the ID being set\n\n\t\t\t<\/script>\n\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_712937_8807_703912900\">UTM_medium\t\t\t\t\t<\/label>\n\t\t\t\t<input\n\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\tid=\"_mf_712937_8807_703912900\"\n\t\t\t\t\tclass=\"mf_field__input empty\"\n\t\t\t\t\tname=\"_mf_712937_8807\"\n\t\t\t\t\tdata-validate=\"text\"\n\t\t\t\t\tvalue=\"\" \n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t<\/div>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\tvar utmSourceInputId = \"_mf_712937_6878_3273204584\";\n\t\t\twindow.MF = window.MF || {}; \/\/ Initialize window.MF if it's not already\n\t\t\twindow.MF.utmSourceInputId = utmSourceInputId;\n\t\t\tconsole.log('utmSourceInputId Set:', window.MF.utmSourceInputId); \/\/ Log the ID being set\n\n\t\t\t<\/script>\n\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_712937_6878_3273204584\">UTM_source\t\t\t\t\t<\/label>\n\t\t\t\t<input\n\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\tid=\"_mf_712937_6878_3273204584\"\n\t\t\t\t\tclass=\"mf_field__input empty\"\n\t\t\t\t\tname=\"_mf_712937_6878\"\n\t\t\t\t\tdata-validate=\"text\"\n\t\t\t\t\tvalue=\"\" \n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t<\/div>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\tvar utmCampaignInputId = \"_mf_712937_9965_334807280\";\n\t\t\twindow.MF = window.MF || {}; \/\/ Initialize window.MF if it's not already\n\t\t\twindow.MF.utmCampaignInputId = utmCampaignInputId;\n\t\t\tconsole.log('utmCampaignInputId Set:', window.MF.utmCampaignInputId); \/\/ Log the ID being set\n\n\t\t\t<\/script>\n\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_712937_9965_334807280\">UTM_campaign\t\t\t\t\t<\/label>\n\t\t\t\t<input\n\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\tid=\"_mf_712937_9965_334807280\"\n\t\t\t\t\tclass=\"mf_field__input empty\"\n\t\t\t\t\tname=\"_mf_712937_9965\"\n\t\t\t\t\tdata-validate=\"text\"\n\t\t\t\t\tvalue=\"\" \n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t<\/div>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\tvar utmContentInputId = \"_mf_712937_2461_3369993965\";\n\t\t\twindow.MF = window.MF || {}; \/\/ Initialize window.MF if it's not already\n\t\t\twindow.MF.utmContentInputId = utmContentInputId;\n\t\t\tconsole.log('utmContentInputId Set:', window.MF.utmContentInputId); \/\/ Log the ID being set\n\n\t\t\t<\/script>\n\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_712937_2461_3369993965\">UTM_content\t\t\t\t\t<\/label>\n\t\t\t\t<input\n\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\tid=\"_mf_712937_2461_3369993965\"\n\t\t\t\t\tclass=\"mf_field__input empty\"\n\t\t\t\t\tname=\"_mf_712937_2461\"\n\t\t\t\t\tdata-validate=\"text\"\n\t\t\t\t\tvalue=\"\" \n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t<\/div>\n\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_99225_3491_310615557\" name=\"_mf_99225_3491\" placeholder=\"First Name\" required \/><label for=\"_mf_99225_3491_310615557\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_99225_1951_1685900709\" name=\"_mf_99225_1951\" placeholder=\"Last Name\" required \/><label for=\"_mf_99225_1951_1685900709\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_99225_8782_2810358349\" name=\"_mf_99225_8782\" placeholder=\"Email\" required \/><label for=\"_mf_99225_8782_2810358349\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_635350_4381_3753805494\" name=\"_mf_635350_4381\" placeholder=\"Company\" required \/><label for=\"_mf_635350_4381_3753805494\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_687595_7891_4059800384\" name=\"_mf_687595_7891\" placeholder=\"Job Title\" required \/><label for=\"_mf_687595_7891_4059800384\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_99225_4490_540137146\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_99225_4490[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_99225_4490_540137146\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting &amp; processing my personal data to allow me to receive information on Capgemini services. For further information, please see our<a href=\"https:\/\/www.capgemini.com\/us-en\/privacy-policy\/\"> Privacy Notice<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_99225_4691\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_99225_4691\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_99225_4691\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_99225_4691\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_99225_4691\" class=\"sr-only\">\n\t\t\t\t\t\tUse right arrow keys to slide, or drag right with your finger. When you reach 100 percent, the form is submitted.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">If you use a screen reader or VoiceOver, double-tap this button to submit the form.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"712937\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"2024-us-ad-monetization-campaign-page-fh\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"9d37d73b70\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tThank you for completing the form. A member of our Capgemini team will be in touch with you shortly.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG712937 = {\"712937\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":709421,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"b2f780ac-0816-4635-8961-8e002a178997\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ab5ba4cb-9172-4e96-a20f-d85c9b30d6f9\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[137],"industry":[97],"partners":[],"page-type":[226],"content-group":[],"class_list":["post-709417","page","type-page","status-publish","has-post-thumbnail","hentry","service-intelligent-industry","industry-telecoms","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How customer data can optimize ad sales - Capgemini USA<\/title>\n<meta name=\"description\" content=\"Media companies are exploring new data-based revenue models\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How customer data can optimize ad sales\" \/>\n<meta property=\"og:description\" content=\"Media companies are exploring new data-based revenue models\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini USA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T03:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-Native-Square-1080x1080-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/\",\"name\":\"How customer data can optimize ad sales - Capgemini USA\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg\",\"datePublished\":\"2023-11-24T09:11:22+00:00\",\"dateModified\":\"2025-03-06T03:03:52+00:00\",\"description\":\"Media companies are exploring new data-based revenue models\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/us-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\/\/www.capgemini.com\/us-en\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How customer data can optimize ad sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/us-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/us-en\/\",\"name\":\"Capgemini USA\",\"description\":\"Just another www.capgemini.com site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/us-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How customer data can optimize ad sales - Capgemini USA","description":"Media companies are exploring new data-based revenue models","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/","og_locale":"en_US","og_type":"article","og_title":"How customer data can optimize ad sales","og_description":"Media companies are exploring new data-based revenue models","og_url":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/","og_site_name":"Capgemini USA","article_modified_time":"2025-03-06T03:03:52+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-Native-Square-1080x1080-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/","url":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/","name":"How customer data can optimize ad sales - Capgemini USA","isPartOf":{"@id":"https:\/\/www.capgemini.com\/us-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg","datePublished":"2023-11-24T09:11:22+00:00","dateModified":"2025-03-06T03:03:52+00:00","description":"Media companies are exploring new data-based revenue models","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#primaryimage","url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg","contentUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/us-en\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.capgemini.com\/us-en\/solutions\/"},{"@type":"ListItem","position":3,"name":"How customer data can optimize ad sales"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/us-en\/#website","url":"https:\/\/www.capgemini.com\/us-en\/","name":"Capgemini USA","description":"Just another www.capgemini.com site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/us-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"How customer data can optimize ad sales","url":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini USA","logo":""},"keywords":[],"dateCreated":"2023-11-24T09:11:22Z","datePublished":"2023-11-24T09:11:22Z","dateModified":"2025-03-06T03:03:52Z"},"rendered":"<meta name=\"parsely-title\" content=\"How customer data can optimize ad sales\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/us-en\/solutions\/how-customer-data-can-optimize-ad-sales\/\" \/>\n<meta name=\"parsely-type\" content=\"index\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-11-24T09:11:22Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/11\/6016-2023-TMT-Ad-monetization-LP-Nov-webbanner.jpg","featured_image_alt":"","jetpack-related-posts":[{"id":719650,"url":"https:\/\/www.capgemini.com\/us-en\/solutions\/driving-customer-centricity-in-banking-and-capital-markets\/","url_meta":{"origin":709417,"position":0},"title":"Customer first, banking and capital markets","author":"anthonytourville","date":"June 12, 2024","format":false,"excerpt":"Ready to unlock the power of customer-centricity?","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/The-metrics-that-matter.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/The-metrics-that-matter.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/The-metrics-that-matter.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/06\/The-metrics-that-matter.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":600051,"url":"https:\/\/www.capgemini.com\/us-en\/services\/customer-first\/customer-experience\/data-driven-customer-experience\/","url_meta":{"origin":709417,"position":1},"title":"Data-driven customer experience","author":"translator0services","date":"January 31, 2022","format":false,"excerpt":"Data-driven customer experience FacebookLinkedinOnly 39 percent of organizations successfully turn data-driven insights into sustained competitive advantage. The formula for success is simple: Enterprise data + customer data = contextual data which leads to strengthened relationships, brand loyalty, and increased acquisition.What does it mean to be a customer-first brand to your\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":616155,"url":"https:\/\/www.capgemini.com\/us-en\/solutions\/is-it-time-to-add-a-direct-to-consumer-channel\/","url_meta":{"origin":709417,"position":2},"title":"Is it time to add a direct-to-consumer channel?","author":"chaitanyakadrekar","date":"August 5, 2022","format":false,"excerpt":"Is it time to add a direct-to-consumer channel? The future for CPG sales is changing Direct-to-consumer (D2C) is the new business-to-consumer. Many consumer packaged goods (CPG) companies and retailers want to own more of the customer journey so they can manage the brand, deliver a rich experience across all touchpoints,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":762595,"url":"https:\/\/www.capgemini.com\/us-en\/services\/data-and-ai\/ai-powered-go-to-market-solutions\/","url_meta":{"origin":709417,"position":3},"title":"AI-powered go-to-market solutions","author":"andreafedderson","date":"April 3, 2026","format":false,"excerpt":"AI-powered go-to-market solutions FacebookLinkedin From pipeline to purchase - AI at every step The commercial engine of every organization is being reimagined by AI.\u202fIn e-commerce, hyper-personalized upselling at scale is now achievable \u2014 dynamic recommendations powered by real-time customer behavior, preferences, and purchase history drive higher order values and lasting\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":600204,"url":"https:\/\/www.capgemini.com\/us-en\/services\/customer-first\/customer-experience\/empowered-sales\/","url_meta":{"origin":709417,"position":4},"title":"Empowered sales","author":"translator0services","date":"April 22, 2021","format":false,"excerpt":"Empowered sales FacebookLinkedinWhy is your customer average order value lower than the benchmark? You could increase your sales, expand the range of customer channels, build long-term B2B relationships, and turn your average salespeople into star performers.With Empowered Sales, we help you reinforce your salesforce efficiency while delivering a customer experience\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":618057,"url":"https:\/\/www.capgemini.com\/us-en\/solutions\/unlock-the-data-loop-for-broadcast-media\/","url_meta":{"origin":709417,"position":5},"title":"Unlock the data loop for broadcast media","author":"chaitanyakadrekar","date":"August 12, 2022","format":false,"excerpt":"SolutionUnlock the data loop for broadcast mediaDownload brochure228 KB pdf FacebookTwitterLinkedin Television advertising first appeared in 1941 and, while the art of advertising has changed dramatically, the industry still uses metrics based on Nielsen aggregate measures. But artificial intelligence (AI) is set to remake broadcast media, and change the way\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini USA","distributor_original_site_url":"https:\/\/www.capgemini.com\/us-en","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/pages\/709417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/comments?post=709417"}],"version-history":[{"count":19,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/pages\/709417\/revisions"}],"predecessor-version":[{"id":740655,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/pages\/709417\/revisions\/740655"}],"up":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/pages\/584467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/media\/709421"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/media?parent=709417"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/brand?post=709417"},{"taxonomy":"partner_type","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/partner_type?post=709417"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/service?post=709417"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/industry?post=709417"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/partners?post=709417"},{"taxonomy":"page-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/page-type?post=709417"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/us-en\/wp-json\/wp\/v2\/content-group?post=709417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}