{"id":616155,"date":"2022-08-05T09:37:38","date_gmt":"2022-08-05T09:37:38","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?page_id=616155"},"modified":"2025-03-06T00:35:46","modified_gmt":"2025-03-06T05:35:46","slug":"is-it-time-to-add-a-direct-to-consumer-channel","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/us-en\/solutions\/is-it-time-to-add-a-direct-to-consumer-channel\/","title":{"rendered":"Is it time to add a direct-to-consumer channel?"},"content":{"rendered":"\n
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Is it time to add a direct-to-consumer channel?<\/h1><\/div><\/div><\/div><\/div><\/div>
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The future for CPG sales is changing<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n
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Direct-to-consumer (D2C) is the new business-to-consumer. Many consumer packaged goods (CPG) companies and retailers want to own more of the customer journey so they can manage the brand, deliver a rich experience across all touchpoints, and directly engage with their customers.<\/p>\n\n\n\n

The marketplace is seeing a lot of disruption, so make sure your brand stays ahead of the curve. In this guide, you will learn about:<\/p>\n\n\n\n