{"id":616050,"date":"2022-08-05T06:52:59","date_gmt":"2022-08-05T06:52:59","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?page_id=616050"},"modified":"2025-03-06T00:38:26","modified_gmt":"2025-03-06T05:38:26","slug":"the-automotive-customer-is-changing-are-you-delivering-the-right-experience","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/us-en\/solutions\/the-automotive-customer-is-changing-are-you-delivering-the-right-experience\/","title":{"rendered":"The automotive customer is changing. Are you delivering the right experience?"},"content":{"rendered":"\n
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The automotive customer is changing. Are you delivering the right experience?<\/h1><\/div><\/div><\/div><\/div><\/div>
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Engagement Blueprint provides the foundation to transform the buying process<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n
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The automotive industry was already wrestling with both disruption and transformation. Car ownership was changing as the younger generation seemed less interested in purchasing vehicles.<\/p>\n\n\n\n

This new attitude follows on the significant impact car manufacturers are feeling from the CASE (connected, autonomous, shared, electric) model as it drives a high rate of change in the business of personal transportation and mobility at large.<\/p>\n\n\n\n

The old car-buying model is rapidly becoming obsolete and the pandemic is only accelerating the timeline on the online buying experience. OEMs need to create unified journeys for the customer that connect all aspects of buying and owning a car.<\/p>\n\n\n\n

This unified journey is called an Engagement Blueprint. It connects departments and develops a common language, so everyone together provides the best customer and employee experiences.<\/p>\n\n\n\n

The Engagement Blueprint includes:<\/p>\n\n\n\n