{"id":615440,"date":"2022-08-01T17:48:09","date_gmt":"2022-08-01T17:48:09","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?page_id=615440"},"modified":"2025-03-06T00:40:59","modified_gmt":"2025-03-06T05:40:59","slug":"consumer-intelligence","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/us-en\/solutions\/consumer-intelligence\/","title":{"rendered":"Consumer intelligence"},"content":{"rendered":"\n
\"Consumer<\/picture><\/div>
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Consumer intelligence<\/h1><\/div>
<\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n

Transform content experience and deepen audience engagement<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n
\n

Media and entertainment companies are embracing new ways to create and personalize content and enable a consistent experience for their audiences. In the new era of personalization, consumer intelligence is pivotal for audience engagement, content monetization, and advertising revenues<\/p>\n\n\n\n

Meeting the needs of the digital economy<\/strong><\/h2>\n\n\n\n

There are four key challenges businesses need to address in today\u2019s digital economy.<\/p>\n\n\n\n

Understanding audience<\/strong><\/h2>\n\n\n\n

Getting a deep understanding of your audiences, including their consumption patterns, social behaviors,<\/p>\n\n\n\n

preferences, and media interactions across multiple channels.<\/p>\n\n\n\n

Deliver emotion-driven content and experiences<\/strong><\/h2>\n\n\n\n

Create contextually relevant experiences and deepen audience engagement based on customer behavior and preferences.<\/p>\n\n\n\n

Drive advertising sales<\/strong><\/h2>\n\n\n\n

Understanding customer data to accurately predict advertising preferences and increase monetization of ad inventories across all digital and linear channels.<\/p>\n\n\n\n

Content monetization<\/strong><\/h2>\n\n\n\n

Increase content monetization across all digital channels using customer data.<\/p>\n\n\n\n

What we do<\/strong><\/h2>\n\n\n\n

Capgemini\u2019s data and industry experts provide a service offering portfolio that takes advantage of the latest in digital technologies, analytics, and AI to help media companies get a deep understanding of their customer data to activate new levels of personalization, create contextually relevant experiences, and deepen audience engagement.<\/p>\n\n\n\n

Our solution can transform customer experience by providing user-specific recommendations based on historical viewership, online behavior, demographic profile, and content metadata to take immediate decisions that shape the future of their business.<\/p>\n\n\n\n

Identity engine<\/strong><\/h2>\n\n\n\n

The identity engine has the ability to combine third-party data and client-supplied data from multiple disparate systems to a standardized model and generate unified consumer IDs with industry compliance guidelines in a timely manner<\/p>\n\n\n\n

Real-time recommendation engine<\/strong><\/h2>\n\n\n\n

We use artificial intelligence and machine learning technology to provide real-time content recommendations based on consumer data and what\u2019s trending.<\/p>\n\n\n\n

Centralized data-analytics platform<\/strong><\/h2>\n\n\n\n

The data analytics platform uses AI and ML to generate critical data within operational systems and to deliver insights on consumer behavior that yield maximized inventory pricing, enhanced audience values, and optimized campaigns across all properties and platforms and linear and digital business models.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":615443,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"5b9e5c80-4f47-451d-9659-5cacb37f8c75\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"466985ed-337d-41ab-b4be-f39b01f02865\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[77],"partners":[],"page-type":[226],"content-group":[],"class_list":["post-615440","page","type-page","status-publish","has-post-thumbnail","hentry","industry-media-entertainment","page-type-solutions"],"yoast_head":"\nConsumer intelligence - 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Are you listening?","author":"chaitanyakadrekar","date":"July 29, 2022","format":false,"excerpt":"The audience is changing. Are you listening? Market disruptions driving even more focus on the customer experience The competition for the consumer audience is growing exponentially. New entrants are disrupting traditional business models and consumers are being driven by experience. Multiple studies have shown customers will spend more money with\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":566727,"url":"https:\/\/www.capgemini.com\/us-en\/solutions\/intelligent-supply-networks\/","url_meta":{"origin":615440,"position":2},"title":"Intelligent supply networks","author":"translator0solutions","date":"June 16, 2022","format":false,"excerpt":"SolutionIntelligent supply networksDownload Whitepaper1 MB pdf FacebookLinkedinThe sequential supply chain is dead. Welcome to Intelligent Supply Networks. Intelligent Supply Networks give our clients the agility to move quickly and intelligently in a space beyond supply chain. There, we can work together to invent new supply-value ecosystems to deliver next-generation services\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/06\/Capture-1-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/06\/Capture-1-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/06\/Capture-1-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/06\/Capture-1-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":762793,"url":"https:\/\/www.capgemini.com\/us-en\/solutions\/intelligent-manufacturing-services-for-automotive\/","url_meta":{"origin":615440,"position":3},"title":"Intelligent Manufacturing Services for Automotive by Capgemini","author":"tejasdhonsale","date":"April 14, 2026","format":false,"excerpt":"SolutionsIntelligent Manufacturing Services\u00a0for Automotive by Capgemini FacebookLinkedin Do you need to maximize manufacturing efficiency while dealing with a volatile business environment? Then intelligent, digital manufacturing solutions have a big part to play in your future. Intelligent manufacturing can be defined as the application of innovative digital technologies and data-driven solutions\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/Automotive_intelligent_manufacturing_WB.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/Automotive_intelligent_manufacturing_WB.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/Automotive_intelligent_manufacturing_WB.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2026\/04\/Automotive_intelligent_manufacturing_WB.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":617378,"url":"https:\/\/www.capgemini.com\/us-en\/solutions\/the-new-supply-chain\/","url_meta":{"origin":615440,"position":4},"title":"The new supply chain","author":"urnamukhopadhyay","date":"December 10, 2019","format":false,"excerpt":"SolutionThe new supply chainDownload brochure2 MB pdf FacebookTwitterLinkedin Why consumer-products organizations should reimagine the traditional supply chain as a supply-value network The term \u201csupply chain\u201d is a bit of a misnomer. 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