{"id":612492,"date":"2022-07-25T04:08:34","date_gmt":"2022-07-25T04:08:34","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?page_id=612492"},"modified":"2025-03-06T01:00:44","modified_gmt":"2025-03-06T06:00:44","slug":"demystify-the-subscription-model","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/us-en\/solutions\/demystify-the-subscription-model\/","title":{"rendered":"Demystify the subscription model"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/11\/Demystify-the-subscription-model.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:69% 57.99999999999999%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Demystify the subscription model<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/What-is-Subscription-POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download POV<\/span><span class=\"type\">6 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Make servitization work for you<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">Predictions estimate the subscription economy will grow to <a href=\"https:\/\/www.washingtonpost.com\/business\/2021\/06\/01\/subscription-boom-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener\">$1.5 trillion by 2025<\/a>, double its current value. The problem is that step one to making subscriptions work is to understand how they apply to an existing business, and that is proving difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A subscription business model <a href=\"https:\/\/www.rtinsights.com\/why-your-customers-need-to-drive-your-servitization-efforts\/\" target=\"_blank\" rel=\"noreferrer noopener\">creates forward-looking revenue<\/a> through a voluntary contract in which regular payments&nbsp;are made&nbsp;to gain access to a product or service. The customer has designated ownership of the product or service during the length of the contract while the seller generates value from the subscription itself and a platform that scales to welcome additional customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is often disruptive and requires the entire company to migrate to a new way of thinking but Capgemini has helped clients move successfully into subscription models that support the business and customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crafting an appropriate subscription model can drive more predictable and linear revenue with a lower cost of sales and higher gross margins. It also opens up new avenues to customers and drives innovative ways to deliver more value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download Demystifying the subscription model to understand how the right strategy can drive retention and acquisition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":643874,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"f09e6fa0-6e93-4cdf-9b46-7564e576121a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"a5911f81-160f-4b4a-8c0f-76d12de30adc\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[226],"content-group":[],"class_list":["post-612492","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - 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Initially deployed to allow customers to rent rather\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/5081-Web-banner-Banner-v.02-2882X1258.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/5081-Web-banner-Banner-v.02-2882X1258.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/5081-Web-banner-Banner-v.02-2882X1258.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/5081-Web-banner-Banner-v.02-2882X1258.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/5081-Web-banner-Banner-v.02-2882X1258.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/5081-Web-banner-Banner-v.02-2882X1258.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":616207,"url":"https:\/\/www.capgemini.com\/us-en\/solutions\/subscription-models-provide-a-competitive-advantage\/","url_meta":{"origin":612492,"position":1},"title":"Subscription models provide a competitive advantage","author":"chaitanyakadrekar","date":"August 5, 2022","format":false,"excerpt":"Subscription models provide a competitive advantage FacebookTwitterLinkedinTime to move away from the sell-and-forget license mindset The shift to a subscription model has long been predicted, and business disruptions are only accelerating timelines. 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