{"id":584677,"date":"2022-07-29T04:53:35","date_gmt":"2022-07-29T04:53:35","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?page_id=584677"},"modified":"2025-03-06T00:47:24","modified_gmt":"2025-03-06T05:47:24","slug":"subscription-models-transforming-the-future-of-b2b-ecommerce","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/us-en\/solutions\/subscription-models-transforming-the-future-of-b2b-ecommerce\/","title":{"rendered":"Subscription models: transforming the future of B2B eCommerce"},"content":{"rendered":"\n
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Subscription models: transforming the future of B2B eCommerce<\/h1><\/div><\/div><\/div><\/div><\/div>
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Most of us have signed up for subscription services in some capacity. Entertainment, gyms, software, yard care, and even pet-food companies utilize small, regular payments to take the burden off the consumer.<\/p>\n\n\n\n

Subscriptions are convenient: consistent, reliable delivery gives customers peace of mind and a sense of control over their transactions and relationship with an organization.<\/p>\n\n\n\n

As the enterprise market continues to refocus on the customer relationship and experience, subscription commerce models have been a resounding success in the B2B arena. Customers enjoy the aforementioned benefits, and businesses are profiting and also injecting themselves into their customers\u2019 entire product lifecycle.<\/p>\n\n\n\n

Capgemini VP and Digital Customer Experience Leader, Dave Harrelson, recently worked with news and analysis site The Future of Commerce<\/em> to shine light onto the B2B subscription business models and six big trend impacts:<\/p>\n\n\n\n

    \n
  1. Channel, partner, and reseller disruption<\/li>\n\n\n\n
  2. Organizational support and readiness<\/li>\n\n\n\n
  3. Fulfillment optimization<\/li>\n\n\n\n
  4. Re-imagined pricing, offers, and promotions<\/li>\n\n\n\n
  5. Back-office streamlining<\/li>\n\n\n\n
  6. Customer-service management.<\/li>\n<\/ol>\n\n\n\n

    As with any transformation objective, the best way to handle the changes inherent to subscription models is to minimize disruption and implement these models tactically, strategically, and with a long-term roadmap in place.<\/p>\n\n\n\n

    Be sure to read the full article on The Future of Commerce<\/a>, and let us know your thoughts!<\/strong><\/h3>\n\n\n\n

    Connect with us<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":0,"parent":584467,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"a3f95cc8-f530-4971-b740-94f103067795\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d71afcd5-3d0f-45b5-8613-a71ef1dddaa2\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-584677","page","type-page","status-publish","hentry"],"yoast_head":"\nSubscription models: transforming the future of B2B eCommerce - Capgemini USA<\/title>\n<meta name=\"description\" content=\"Capgemini VP and Digital Customer Experience Leader, Dave Harrelson, recently brought light onto the B2B subscription business models and six big trend impacts. 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