{"id":747978,"date":"2025-08-13T02:28:34","date_gmt":"2025-08-13T07:28:34","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=747978"},"modified":"2025-09-18T09:43:34","modified_gmt":"2025-09-18T14:43:34","slug":"enriching-theme-park-experiences-with-a-data-ecosystem-on-cloud","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/enriching-theme-park-experiences-with-a-data-ecosystem-on-cloud\/","title":{"rendered":"Enriching theme park experiences with a data ecosystem on the cloud"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/07\/MKT335_Landing_Banner_2880x1800_2025_July29.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 46%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Enriching theme park experiences with a data ecosystem on the cloud<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/09\/Mass-MediaCompanyCS.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download client story<\/span><span class=\"type\">8 MB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: A mass-media company<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: USA<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Sector: TMT<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&amp;p=747978\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&amp;p=747978\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-capgemini-helped-a-leading-theme-park-company-develop-and-deploy-a-modernized-cloud-based-data-ecosystem-that-improves-experiences-across-the-board\">Capgemini helped a leading theme park company develop and deploy a modernized, cloud-based data ecosystem that improves experiences across the board.<\/h3>\n\n\n\n<p><strong>Client challenge<\/strong>: A major theme park company\u2019s outdated, on-premises data infrastructure required regular maintenance and offered limited visibility.<\/p>\n\n\n\n<p><strong>Our approach<\/strong>: Capgemini migrated all data and related processes to a newly created ecosystem on cloud, integrating a wide range of Microsoft Azure capabilities.<\/p>\n\n\n\n<p><strong>Business outcomes<\/strong>: <br>\u2022 Greater scalability<br>\u2022 Strengthened security<br>\u2022 Operational efficiency<br>\u2022 Real-time insights<\/p>\n\n\n\n<p>Theme parks are in the business of creating wonderful memories.<\/p>\n\n\n\n<p>A mass media corporation\u2019s theme park subsidiary recently enlisted the help of Capgemini to overhaul its legacy data infrastructure to create even more remarkable experiences that their visitors will cherish long after returning home.<\/p>\n\n\n\n<p>The company knew that migrating its existing databases and related processes to a modern cloud environment would empower workers at their many theme parks around the world. The older, on-premises data infrastructure was outdated, required ongoing maintenance, and couldn\u2019t provide the depths of actionable insights available through modern transformative solutions.<\/p>\n\n\n\n<p>Capgemini helped the theme park giant build and deploy a brand-new data system using Microsoft Azure, the cloud computing platform, and integrating additional functionalities to address the company\u2019s unique needs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-problem-with-legacy-data-systems\"><strong>The problem with legacy data systems<\/strong><\/h4>\n\n\n\n<p>Updating or scaling the company\u2019s existing data management system would have been costly and resource intensive, and wouldn\u2019t produce data reports quickly or with visualizations. Also, integration with modern applications would be either difficult or impossible.<\/p>\n\n\n\n<p>The heart of the problem was that the internationally renowned vacation destination was still storing data on SQL Server, Microsoft\u2019s on-premises database management system, and using its Data Transformation Services (DTS) tool, which had limited interoperability with modern systems.<\/p>\n\n\n\n<p>The company valued its relationship with longtime Capgemini partner Microsoft and wanted to continue using its services, but needed a transformation partner to help coordinate its migration to the more advanced tools.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-a-new-data-ecosystem-on-cloud\"><strong>A new data ecosystem on cloud<\/strong><\/h4>\n\n\n\n<p>Capgemini\u2019s multiple-pronged engagement transferred the client\u2019s data from SQL Server to Azure Synapse Analytics, a platform that combines data warehousing and big data analytics, maintaining data integrity and minimizing downtime.<\/p>\n\n\n\n<p>The team migrated reporting functionalities from the .net application to Microsoft Power BI, a user-friendly data visualization tool. Then it held training sessions on running reports and analyzing data easily.<\/p>\n\n\n\n<p>Replacing DTS, Azure Data Factory (ADF) and Azure Databricks were used for data orchestration (including workflow automation) and data processing respectively. ADF and Databricks were configured to work together as a comprehensive data management solution for the various theme parks.<\/p>\n\n\n\n<p>Capgemini\u2019s engineers integrated these platforms and tools \u2013 Synapse, Power BI, ADF, and Databricks \u2013 so they could form a cohesive and efficient data ecosystem. Rigorous testing was needed to validate functionality, performance, and security.<\/p>\n\n\n\n<p>A staggering number of resources and assets \u2013 both preexisting and newly created \u2013 were migrated to the system: 199 source files, 176 Synapse tables, 54 ADF jobs, 22 Databricks notebooks, 38 Power BI reports, and one Power App.<\/p>\n\n\n\n<p>Capgemini followed secure file transfer protocol (SFTP) to move the files to a designated SFTP server. Requiring encryption and secure authentication, SFTP ensures compliance with standards, protection of data, and strong network security without additional firewall updates or complex configurations.<\/p>\n\n\n\n<p>Capgemini is leading a refresh of the Power BI dataset, which involves processing and enhancing up to 80 million records. The refresh for each record lasts about 10 seconds.<\/p>\n\n\n\n<p>Throughout this process, great quantities of raw data are being transformed into engaging dashboards and rich reports that generate actionable insights for decision-makers throughout the organization.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-heightened-capabilities-speed-scalability-flexibility-security\"><strong>Heightened capabilities: Speed, scalability, flexibility, security<\/strong><\/h4>\n\n\n\n<p>Moving from legacy systems to customized modern data ecosystem on cloud improved the company\u2019s capabilities in several areas.<\/p>\n\n\n\n<p>Using an intuitive user interface, employees can execute database queries to retrieve specific data about the theme parks in wide-ranging reports. The process is much faster, and the reports are richer and more accurate.<\/p>\n\n\n\n<p>As the parks expand and change over time, the company can scale this Azure-based solution easily, accommodating growing data volumes and user demands. It\u2019s a future-facing solution that anticipates the industry\u2019s fast pace.&nbsp;<\/p>\n\n\n\n<p>It provides greater flexibility and accessibility than the parks had experienced before. Many non-customer-facing employees can work remotely while still accessing all the data they need for their roles.<\/p>\n\n\n\n<p>The solution is reducing the costs of maintaining infrastructure. With a clearer view of what\u2019s needed, the parks can proactively address any issues before they become problems. This includes monitoring ride equipment, managing transportation services, scheduling repairs, and so forth.<\/p>\n\n\n\n<p>The baseline security of Azure Synapse Analytics and its supplemental applications establish strong network segmentation boundaries and identity authentication systems that secure cloud services and restrict resource access. But the partnership took additional steps to classify sensitive data for heightened protection against cyber threats with encryption, at rest or in transit, whenever appropriate. The overall security is now much stronger.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-a-distinct-solution-for-a-celebrated-brand\"><strong>A distinct solution for a celebrated brand<\/strong><\/h4>\n\n\n\n<p>To stay competitive, it\u2019s important for any large organization to keep its data systems up to date. Enhanced data capabilities have the power to improve the customer experience, supercharge operational efficiency, predict maintenance needs, optimize inventory levels, ensure guest safety, and fuel strategic decision-making.<\/p>\n\n\n\n<p>Capgemini helped the client act in all these areas by migrating its massive datasets to a newly created cloud environment that incorporates and customizes many of Microsoft\u2019s cutting-edge Azure services. It\u2019s this combination of technologies into a unique solution that addressed the theme park giant\u2019s particular needs that is driving significant impact.<\/p>\n\n\n\n<p>The benefits include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater scalability<\/li>\n\n\n\n<li>Strengthened security<\/li>\n\n\n\n<li>Operational efficiency<\/li>\n\n\n\n<li>Real-time insights.<\/li>\n<\/ul>\n\n\n\n<p>With this solution, the theme park workers can worry a less about the logistics of running a theme park and focus on what they do best: delighting guests with experiences they cannot get anywhere else.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Expert perspectives<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/hospitalitys-grand-reopening\/\" aria-label=\"Hospitality\u2019s grand reopening\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2025\/06\/cruise-ship-liner-travel-e1592904624227.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Business operations, Data and AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/us-en\/insights\/expert-perspectives\/hospitalitys-grand-reopening\/\" aria-label=\"Hospitality\u2019s grand reopening\"><h3 class=\"expert-subtitle\">Hospitality\u2019s grand reopening<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/05\/Mark-Kirby-2-2-1.jpg?w=500\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Mark Kirby<\/div><div class=\"date-text\">Jun 25, 2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\">Client stories<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/08\/4984-Disney-web-banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Improve operational safety with automation and boost customer experience\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/improve-operational-safety-with-automation-and-boost-customer-experience\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Improve operational safety with automation and boost customer experience<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>A large theme-park company increased guest safety and reduced costs with automated inspections<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/improve-operational-safety-with-automation-and-boost-customer-experience\/\" aria-label=\"Read more about Improve operational safety with automation and boost customer experience\"><span>Read more<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Capgemini helped a leading theme park company develop and deploy a modernized, cloud-based data ecosystem that improves experiences across the board.<\/p>\n","protected":false},"author":191,"featured_media":750294,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[243],"industry":[],"partners":[],"country":[],"content-group":[],"class_list":["post-747978","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","service-data-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enriching theme park experiences with a data ecosystem on the cloud - Capgemini USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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