{"id":712564,"date":"2024-02-07T08:57:39","date_gmt":"2024-02-07T13:57:39","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=712564"},"modified":"2025-03-05T04:51:05","modified_gmt":"2025-03-05T09:51:05","slug":"synapse-and-loreal-giving-at-home-hair-care-a-new-look","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/synapse-and-loreal-giving-at-home-hair-care-a-new-look\/","title":{"rendered":"Synapse and L\u2019Or\u00e9al: Giving at-home hair care a new look"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2024\/02\/6123-Landing-page-banner-5.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:56.00000000000001% 48%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Synapse and L\u2019Or\u00e9al: Giving at-home hair care a new look<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: L\u2019Or\u00e9al<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: North America<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Sector: Consumer products<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&amp;p=712517\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&amp;p=712517&amp;text=frog%20and%20Nestle%20Purina%3A%20Transforming%20pet%20care%20with%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&amp;p=712517&amp;text=frog%20and%20Nestle%20Purina%3A%20Transforming%20pet%20care%20with%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-l-oreal-and-synapse-engineer-a-reusable-device-for-at-home-hair-coloration\">L\u2019Or\u00e9al and Synapse engineer a reusable device for at-home hair coloration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Or\u00e9al is one of the largest consumer goods businesses in the world, specializing in beauty and personal care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand realized that there wasn\u2019t an easy, mess-free solution that enabled consumers to apply color to their hair in the comfort of their own home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Or\u00e9al\u2019s Technology Incubator collaborated with Synapse (part of Capgemini Invent) to design the Colorsonic: an innovative solution that could achieve consistent results for consumers, while staying ahead of the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Colorsonic is a first-of-its-kind device that delivers vibrant color at the touch of a button. This method of at-home hair care is quick, effective, and achieves results regardless of hair type.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Named one of TIME\u2019s Best Innovations of 2022, the Colorsonic furthers L\u2019Or\u00e9al\u2019s positioning as one of the world\u2019s leading cosmetics and beauty groups.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.synapse.com\/work\/reinventing-the-haircolor-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full story on Synapse<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":712566,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"bc3a3fde-7dca-4b38-9d64-cdf933a38c98\",\"blogId\":\"30\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/us-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/synapse-and-loreal-giving-at-home-hair-care-a-new-look\/\",\"postId\":712564,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\",\"source\":\"cli-backfill\"}]","cg_seo_canonical_relation":"{\"uuid\":\"9e1a3529-ec30-4500-836a-e674446c0f65\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"5e65618e-2016-47d4-a9d1-1c74ec66eb11\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[],"industry":[36],"partners":[],"country":[],"content-group":[],"class_list":["post-712564","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","industry-consumer-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - 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