{"id":692980,"date":"2023-07-10T01:59:39","date_gmt":"2023-07-10T06:59:39","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=692980"},"modified":"2025-03-05T05:00:21","modified_gmt":"2025-03-05T10:00:21","slug":"driving-superior-insights-and-increased-revenue-with-microsoft-azure-synapse","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/driving-superior-insights-and-increased-revenue-with-microsoft-azure-synapse\/","title":{"rendered":"Driving superior insights and increased revenue with Microsoft Azure Synapse"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/MicrosoftTeams-image-11.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:62% 48%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Driving superior insights and increased revenue with Microsoft Azure Synapse<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/06\/NA-Microsoft-Customer-Success-Azure-CS.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download client story<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: A technology company<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: North America<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Sector: Technology<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a 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href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&amp;p=692980&amp;text=Driving%20superior%20insights%20and%20increased%20revenue%20with%20Microsoft%20Azure%20Synapse\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-analysts-and-data-scientists-play-a-critical-role-in-helping-companies-make-smart-decisions-but-if-much-of-their-time-is-spent-on-processing-data-sets-their-talent-and-potential-are-wasted\"><strong>Analysts and data scientists play a critical role in helping companies make smart decisions. But if much of their time is spent on processing data sets, their talent and potential are wasted.<\/strong><\/h4>\n\n\n\n<p>This was one of the challenges faced by a technology company in North America. It needed to repair its data pipeline as it had technical debts that made activities more complex and time-consuming, so reporting and analytics activities for the global marketing team were difficult and unintuitive.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\n<p>Capgemini built an environment to integrate data from the enterprise data lake with other telemetry sources for the global marketing team, unifying the data layer across operations and analytics. The solution benefitted from Capgemini\u2019s partnership with Microsoft through early access to software and tools and the ability to provide feedback for future product enhancements.<\/p>\n\n<\/blockquote>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-card-tabs undefined section--social-explore card-tabs-block\"><div class=\"container\"><\/div><div class=\"tabs\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 leftDiv\" id=\"leftDivId\"><div class=\"content-title\"><h2 class=\"card-tabs-heading\">Our Approach<\/h2><\/div><ul class=\"tabs-nav\"><li data-tab=\"3ad37f37-34ec-4009-bbc6-27a9069f73ad\"><a href=\"#\"><h3 class=\"infoitem-title\">Robust analytics framework<\/h3><\/a><\/li><li data-tab=\"81173de9-7ac0-46b8-b2d9-239ae05d3803\"><a href=\"#\"><h3 class=\"infoitem-title\">Better marketing insights<\/h3><\/a><\/li><li data-tab=\"d4fb8796-e7e9-4fa3-a805-dd33b54ae351\"><a href=\"#\"><h3 class=\"infoitem-title\">Accelerated speed-to-market<\/h3><\/a><\/li><\/ul><\/div><div class=\"col-md-6 rightDiv\"><div class=\"tabs-content\"><div class=\"tab\" data-tab=\"3ad37f37-34ec-4009-bbc6-27a9069f73ad\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Robust analytics framework<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>The solution repaired the company\u2019s disjointed data pipeline and established a robust and resilient analytics framework, delivering several improvements, including a better user experience.<\/p><\/div><\/div><div class=\"tab\" data-tab=\"81173de9-7ac0-46b8-b2d9-239ae05d3803\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Better marketing insights<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Insights on the new framework allowed marketing to identify where program investment is needed to drive customer wins, prevent customer churn, and benefit from cloud usage.<\/p><\/div><\/div><div class=\"tab\" data-tab=\"d4fb8796-e7e9-4fa3-a805-dd33b54ae351\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Accelerated speed-to-market<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>The company accelerated speed-to-market by 30 percent while enabling timely business decisions for the global marketing team.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">Connect with us<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_491528_3018612177\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" 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