{"id":674088,"date":"2023-05-11T02:36:45","date_gmt":"2023-05-11T07:36:45","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=674088"},"modified":"2025-03-05T05:02:20","modified_gmt":"2025-03-05T10:02:20","slug":"american-dental-association-drives-growth-and-member-value","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/american-dental-association-drives-growth-and-member-value\/","title":{"rendered":"American Dental Association drives growth and member value"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/5478-American-Dental-Association-client-story-Web-banner-copy-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:54% 30%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">American Dental Association drives growth and member value<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/American-Dental-Association-drives-growth-with-IT-transformation.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download client story<\/span><span class=\"type\">278 KB  pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client: American Dental Association<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Region: North America<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Sector: Services<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/american-dental-association-drives-growth-and-member-value\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/american-dental-association-drives-growth-and-member-value\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">The demographics of dentistry are changing. A younger generation does not want the long hours of a solo practice, and is instead prioritizing family and work\/life balance. To make its memberships more valuable for this new wave of digital-native dentists, the American Dental Association needed to reimagine how technology and the business worked together.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"195\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/ADA-logo.png?w=195\" alt=\"ADA logo\" class=\"wp-image-675852\" srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/ADA-logo.png 195w, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2023\/04\/ADA-logo.png?resize=150,150 150w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"American Dental Association delivers more value to members\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/K15-CcvBMjA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The tremendous thing about Capgemini is that if I have an idea, I have just about an unlimited number of walls to bounce it off of and the resources to ask if it makes sense. And they come through and help me and my colleagues determine if it makes sense for ADA.<\/p>\n<cite>Jordan Baugh<br>Chief Technology Officer<br>American Dental Association<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-card-tabs undefined section--social-explore card-tabs-block\"><div class=\"container\"><\/div><div class=\"tabs\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 leftDiv\" id=\"leftDivId\"><div class=\"content-title\"><h2 class=\"card-tabs-heading\">Our Approach<\/h2><\/div><ul class=\"tabs-nav\"><li data-tab=\"a53e6219-a394-4171-a321-a49ef86eed14\"><a href=\"#\"><h3 class=\"infoitem-title\">Better processes<\/h3><\/a><\/li><li data-tab=\"0e1c10b0-cb2e-402c-96d6-4c58199fbde6\"><a href=\"#\"><h3 class=\"infoitem-title\">Greater transparency<\/h3><\/a><\/li><li data-tab=\"27b8b27e-707b-4c18-bd0c-afc3e99e0ee4\"><a href=\"#\"><h3 class=\"infoitem-title\">More innovation<\/h3><\/a><\/li><\/ul><\/div><div class=\"col-md-6 rightDiv\"><div class=\"tabs-content\"><div class=\"tab\" data-tab=\"a53e6219-a394-4171-a321-a49ef86eed14\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Better processes<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>By adopting Capgemini\u2019s <a href=\"https:\/\/www.capgemini.com\/us-en\/services\/enterprise-management\/application-development-and-management\/\">ADMnext<\/a> framework, leveraging a global delivery model, and right-sourcing resources, the ADA reduced the cost of operating the standard IT systems and used the budget to invest in other technologies.<br><br><br><em>\u201cWhen you put together everything \u2013 right-sourcing, RPA, cloud, and new systems \u2013 it is all\u2026adding more value to members and the communities we serve.\u201d<\/em><\/p><\/div><\/div><div class=\"tab\" data-tab=\"0e1c10b0-cb2e-402c-96d6-4c58199fbde6\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">Greater transparency<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Technology is the largest budget in the ADA so they needed to find ways to maintain the spend while supporting growth. The association moved away from legacy systems and antiquated waterfall processes to be more agile and introduce new technology platforms.<br><br><br><em>\u201cWe got better line of sight into the IT work happening, and that helped us identify the processes we could change. Having metrics helped us realize there are other things we can explore beyond processes and take a more holistic view.\u201d<\/em><\/p><\/div><\/div><div class=\"tab\" data-tab=\"27b8b27e-707b-4c18-bd0c-afc3e99e0ee4\"><div class=\"tab-title\"><a href=\"#\"><span><h3 class=\"infoitem-title\">More innovation<\/h3><\/span><\/a><\/div><div class=\"tab-inner\"><p>Capgemini developed a mobile ADA membership dashboard and mobile app so members could sign up in seven seconds on their smartphones \u2013 rather than waiting days or weeks to become a member.<br><br><br><em>\u201cMember growth is important to the ADA, because it is the largest source of our revenue. We are really focused on what we can do for dentistry and, hopefully, add new members to the ADA.\u201d<\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">Connect with us<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_674091_441866279\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_612251_7517_1403379278\" name=\"_mf_612251_7517\" placeholder=\"First Name\" required \/><label for=\"_mf_612251_7517_1403379278\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_612251_9193_3678987914\" name=\"_mf_612251_9193\" placeholder=\"Last Name\" required \/><label for=\"_mf_612251_9193_3678987914\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_612251_7334_693006259\" name=\"_mf_612251_7334\" placeholder=\"Email (Business Email only)\" required \/><label for=\"_mf_612251_7334_693006259\" class=\"form-label\">Email (Business Email only) <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email (Business Email only) is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_612251_4465_3584553001\" name=\"_mf_612251_4465\" placeholder=\"Company\" required \/><label for=\"_mf_612251_4465_3584553001\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_612251_1875_3821341741\" name=\"_mf_612251_1875\" placeholder=\"Job title\" required \/><label for=\"_mf_612251_1875_3821341741\" class=\"form-label\">Job title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job title is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_612251_433_2317515280\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_612251_433[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_612251_433_2317515280\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting &amp; processing my personal data to allow me to receive information on Capgemini services. 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