{"id":631764,"date":"2022-10-06T11:28:18","date_gmt":"2022-10-06T11:28:18","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=631764"},"modified":"2025-03-05T05:09:52","modified_gmt":"2025-03-05T10:09:52","slug":"finding-new-market-opportunities-with-innovation","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/finding-new-market-opportunities-with-innovation\/","title":{"rendered":"Finding new market opportunities with innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/4930-Web-Banner-2882X1258-1.png\" class=\"header-img header-img-d\" alt=\"4930-Web Banner-2882X1258 (1)\" style=\"object-fit:cover;object-position:28.999999999999996% 82%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Finding new market opportunities with innovation<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/Driving-Innovation_Tech-Client-Story.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download client story<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/finding-new-market-opportunities-with-innovation\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/finding-new-market-opportunities-with-innovation\/&amp;text=Finding new market opportunities with innovation\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/finding-new-market-opportunities-with-innovation\/&amp;text=Finding new market opportunities with innovation\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Multinational technology company explores new business models and opportunities to drive growth<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">The spectacular downfall of Kodak is a cautionary tale for every company, as adapting to market disruptions is a necessity. A multinational information-technology company wanted to make sure it did not fall behind with its customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Owners of small and medium businesses were already customers but the company knew it needed to expand its offerings to keep this audience engaged. The company worked with <a href=\"https:\/\/www.capgemini.com\/us-en\/about-us\/who-we-are\/innovation-ecosystem\/applied-innovation-exchange\/\">Capgemini\u2019s Accelerated Innovation Exchange (AIE)<\/a> to identify opportunities in the market for automation and security, created an MVP, and began transforming its business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Capgemini\u2019s ability to innovate with speed and agility helped the company understand how digital products can get to market more quickly and how to recognize market opportunities. Now it is pushing forward with transformation efforts to ensure it stays connected with customers and has opportunities for growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2022\/09\/Driving-Innovation_Tech-Client-Story.pdf\">Download the client story to learn more.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Multinational technology company explores new business models and opportunities to drive growth<\/p>\n","protected":false},"author":191,"featured_media":692883,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"dced4954-0b71-494e-a4ca-ea2adc3438b3\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"2b981c6e-36db-48d2-afa8-3ae5cb47103e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":"{\"x\":0.25,\"y\":0.78}"},"tags":[],"brand":[],"service":[],"industry":[67],"partners":[],"country":[324],"content-group":[],"class_list":["post-631764","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","industry-high-tech","country-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - 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