{"id":599485,"date":"2022-06-09T09:01:00","date_gmt":"2022-06-09T09:01:00","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=599485"},"modified":"2025-03-05T05:16:25","modified_gmt":"2025-03-05T10:16:25","slug":"driving-better-marketing-and-sales-with-improved-data-insights","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/driving-better-marketing-and-sales-with-improved-data-insights\/","title":{"rendered":"Driving better marketing and sales with improved data insights"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Driving better marketing and sales with improved data insights<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Capgemini used Microsoft Azure to help a technology company repair its data sets and increase revenue<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/driving-better-marketing-and-sales-with-improved-data-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/driving-better-marketing-and-sales-with-improved-data-insights\/&amp;text=Driving better marketing and sales with improved data insights\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/driving-better-marketing-and-sales-with-improved-data-insights\/&amp;text=Driving better marketing and sales with improved data insights\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Inconsistent data is a major issue for global organizations, as they depend on the quality of information to make informed decisions in competitive markets. It is hard to analyze, validate, and process data sets when they contain inaccuracies and duplicated entries, creating extra effort for employees and increasing the likelihood of error.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Capgemini helped a company repair its data pipeline to build a reliable reporting and analytics environment for its global marketing operations. Our solution integrated data from the enterprise data lake with other telemetry sources, unifying the data framework. This new architecture was built on a data estate on a Microsoft Azure foundation and with Synapse technology to accelerate analytics and reporting.<\/p>\n\n\n\n<p>Capgemini has been a partner of Microsoft for over two decades and applied its early software access and tools expertise to make the solution a success. The technology company now has a dependable one-stop shop for data insights and enjoys multiple benefits, helping it drive sales and increase revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-read-the-story-to-learn-more\"><a href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/4\/2022\/06\/Technology-Client-Story-on-Data-Insights.pdf\">Read the story to learn more.<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":603711,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"7ba0f047-2b64-4d65-9086-0d089af01432\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"8924cae8-c7f2-44a8-8a0b-f0453c7d3199\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[49],"industry":[],"partners":[171],"country":[324],"content-group":[],"class_list":["post-599485","client-story","type-client-story","status-publish","has-post-thumbnail","hentry","service-data-analytics","partners-microsoft","country-usa"],"yoast_head":"<!-- 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