{"id":514810,"date":"2021-03-23T13:32:48","date_gmt":"2021-03-23T13:32:48","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=514810"},"modified":"2025-03-05T05:43:30","modified_gmt":"2025-03-05T10:43:30","slug":"fila-transforms-into-an-experience-driven-retailer","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/fila-transforms-into-an-experience-driven-retailer\/","title":{"rendered":"FILA transforms into an experience-driven retailer"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Capgemini_Client-Story_FILA_.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:76% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Story<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">FILA transforms into an experience-driven retailer<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/FILA-transforms-into-an-experience-driven-retailer-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download client story<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"wp-block-paragraph\">FILA is a leading global sport and leisure footwear and apparel brand, known for developing the most innovative ways to celebrate life in motion with its high-design and stylish products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the brand inspires loyalty, its digital experience did not deliver the same impact as retailers. A new President in North America decided to make online a greater priority when the global pandemic shutdown retailers around the world. As traditional sales were impacted, the need for a digital experience became more obvious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FILA engaged Capgemini\u2019s Digital Customer Experience marketing team to do an in-depth analysis of the ecommerce ecosystem, create a set of data, tagging, and reporting recommendations, and leverage this information to better inform the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a more data-driven approach, FILA could unlock the potential of its existing customer-experience technology stack. FILA worked with Capgemini to introduce a new, unified content system to elevate and personalize engagement throughout the customer journey powered by Salesforce Commerce Cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read how FILA worked with Capgemini to create a robust, innovative digital-shopping experience that achieved record-breaking sales at the height of a global pandemic, while continuing to partner with wholesalers and retailers.<\/p>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><div class=\"carWheelImgWrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/3372_FILA-Client-Story-Image-preview.jpg?w=800&amp;quality=90\" class=\"box-img\" alt=\"\" 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