{"id":514784,"date":"2019-01-30T13:22:00","date_gmt":"2019-01-30T13:22:00","guid":{"rendered":"https:\/\/www.capgemini.com\/us-en\/?post_type=client-story&#038;p=514784"},"modified":"2025-03-05T06:28:15","modified_gmt":"2025-03-05T11:28:15","slug":"streamlining-retail-a-faster-more-convenient-checkout","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/us-en\/news\/client-stories\/streamlining-retail-a-faster-more-convenient-checkout\/","title":{"rendered":"Streamlining Retail \u2013 A faster, more convenient checkout"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-blue-line header header--sub2 header--sub2b header--insights1  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Ease-the-checkout-success-story-banner2-2.png\" class=\"header-img header-img-d\" alt=\"Ease-the-checkout-success-story-banner2-2\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-10 offset-md-1\"><div class=\"box\"><div class=\"box-title\"><h1 data-maxlength=\"34\">Streamlining Retail \u2013 A faster, more convenient checkout<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4\"><div><a href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Streamlining-Retail-A-faster-more-convenient-checkout1-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Download report<\/a><\/div><a class=\"button-download--small button--turquois  \" type=\"download\" href=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/30\/2021\/03\/Streamlining-Retail-A-faster-more-convenient-checkout1-2.pdf\" target=\"_blank\" title=\"opens in a new window\" rel=\"noopener noreferrer\"><span>File size: 882 KB<\/span><span>File type: application\/pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCapgemini was able to bring the latest insights and the right partners to the project,\u201d said Martin van Vugt, Engagement Director \/ Lead for the Smart Digital Store, Capgemini. \u201c&#8230; Our solution is grounded in reality. The suppliers are proven and were chosen based on our extensive experience on previous projects that involved similar technologies.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>One of Europe\u2019s leading gas retailers called on Capgemini to help streamline its station forecourt and shop, using proven technologies to enhance the customer experience.<\/p>\n\n\n\n<p>Capgemini designed a model shopping process to enable transactions to be as frictionless as possible, while encouraging customers to make use of all available facilities. The process is based on the Smart Digital Store framework built through collaboration with partner Intel.&nbsp; This process reshapes the visit to the gas station around the customer\u2019s needs.<\/p>\n\n\n\n<p><strong>Client Challenges \/ Business Need:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamline the Fuel and Go process at gas stations<\/li>\n\n\n\n<li>Make shopping frictionless to encourage more customers to shop in store, and to spend more<\/li>\n\n\n\n<li>Increase customer satisfaction and loyalty<\/li>\n<\/ul>\n\n\n\n<p><strong>Capgemini:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carried out research into customer and staff workflows at the retailer\u2019s premises<\/li>\n\n\n\n<li>Identified the main pain points for customers<\/li>\n\n\n\n<li>Designed a streamlined retail process, including hassle-free payments<\/li>\n\n\n\n<li>Identified partners that offer proven technologies to deliver the solution<\/li>\n<\/ul>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The retailer now has a model shopping experience, with a plan for technical implementation based on proven technologies<\/li>\n<\/ul>\n\n\n\n<p>The first phase of the project, to design the ideal customer journey and identify enabling technologies, is now complete.&nbsp;The next step is for the retailer and Capgemini to implement a pilot project and execute the plan.<\/p>\n\n\n\n<p><strong>Interested in learning more?<\/strong><\/p>\n\n\n\n<p>Related <a href=\"https:\/\/www.capgemini.com\/service\/point-of-sale-is-not-just-the-checkout-line-its-whenever-and-wherever-a-shopper-decides-to-buy\/\"><strong>Solution Brief<\/strong><\/a><\/p>\n\n\n\n<p><strong>Contact:<\/strong><\/p>\n\n\n\n<p><strong>Martin van Vugt<\/strong><br>Principal Consultant,<br>Consumer Products &amp; Retail, Capgemini<br><a href=\"mailto:martin.van.vugt@capgemini.com\"><em>martin.van.vugt@capgemini.com<\/em><\/a><\/p>\n\n\n\n<p><strong>Genevieve Chamard<\/strong><br>Smart Digital Store Enablement Lead<br>NA\/LATAM, Capgemini<br><em><a href=\"mailto:genevieve.chamard@capgemini.com\">genevieve.chamard@capgemini.com<\/a><\/em><\/p>\n\n\n\n<p><strong>Revathy Rajendran<\/strong><br>Smart Digital Store Enablement Lead,<br>EMEA\/APAC, Capgemini<br><em><a href=\"mailto:revathy.rajendran@capgemini.com\">revathy.rajendran@capgemini.com<\/a><\/em><\/p>\n\n\n\n<p><strong>For more information, visit:<\/strong><\/p>\n\n\n\n<p><strong><em><a href=\"http:\/\/www.capgemini.com\/service\/the-smart-digital-store\/\">www.capgemini.com\/service\/the-smart-digital-store\/<\/a><\/em><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"5ebb220d-c82e-4922-acdd-188d4605f02a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"2ed0bce7-e8ef-4b4e-ab5f-dbdf10dd306b\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"country":[],"content-group":[],"class_list":["post-514784","client-story","type-client-story","status-publish","hentry"],"yoast_head":"<!-- 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