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Customer experience will overtake price and product as the key differentiator in 2020. Consumers would rather shop at retailers that provide a seamless, personalized experience, representing a profound shift for consumers and merchants alike.
This new experience economy brings with it a handful of big challenges that brands need to solve. Delivering a connected commerce experience isn’t easy: it requires digital and organizational transformations. It is about understanding the customer journey and all of its touchpoints, not just building a funnel that culminates in conversion.
Connected, seamless commerce experiences are built on data, powered by technology, and hyper-focused on the customer. Transform your approach to deliver breakthrough customer experiences, and drive innovation and unprecedented engagement.
Capgemini has worked with leading brands to power their customer-experience evolutions. Stay ahead of the curve and subscribe to receive cutting-edge insights on how retail frontrunners build leading experiences and delight customers.
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