Embracing the key domains for customer centricity in this industry ‒ Sales, Service (field service, aftermarket sales/service) and Marketing ‒ Customer 360° helps you deliver more relevant, seamless and personalized interactions to your customers and suppliers, through an omni-channel approach covering the entire end-to-end processes.
Discrete Industries clients are facing major changes in customer behavior and increased complexity of sales channels to reach and understand final customers (B2B2C). Corporate buyers increasingly expect a digital B2C-type experience, with the ability to browse and buy on any device at any time. Clients therefore need an intuitive, responsive and easy-to-navigate commerce platform that integrates all demand and fulfillment channels in real time.
The Digital Customer 360 solution helps address these challenges.
Manufacturing enterprises can use digital commerce to make all the right connections across every customer touchpoint―from online to physical―to create a seamless end-to-end B2C experience in a B2B marketplace. Our approach combines the renowned digital commerce capabilities of SAP C/4HANA with unique Capgemini add-ons for rapid implementation of a seamless commerce experience.
Among many features, it enables clients to:
- Show product availability by stock location
- Display products like on a B2C e-commerce site
- Use AI chat bots to interact naturally with buyers
- Manage multi-cart views and place orders quickly and simply
Rockwell Automation Success Story
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