Consumer intelligence

Media and entertainment companies are embracing new ways to create and personalize content and enable a consistent experience for their audiences. In the new era of personalization, consumer intelligence is pivotal for audience engagement, content monetization, and advertising revenues

Meeting the needs of the digital economy

There are four key challenges businesses need to address in today’s digital economy.

Understanding audience

Getting a deep understanding of your audiences, including their consumption patterns, social behaviors,

preferences, and media interactions across multiple channels.

Deliver emotion-driven content and experiences

Create contextually relevant experiences and deepen audience engagement based on customer behavior and preferences.

Drive advertising sales

Understanding customer data to accurately predict advertising preferences and increase monetization of ad inventories across all digital and linear channels.

Content monetization

Increase content monetization across all digital channels using customer data.

What we do

Capgemini’s data and industry experts provide a service offering portfolio that takes advantage of the latest in digital technologies, analytics, and AI to help media companies get a deep understanding of their customer data to activate new levels of personalization, create contextually relevant experiences, and deepen audience engagement.

Our solution can transform customer experience by providing user-specific recommendations based on historical viewership, online behavior, demographic profile, and content metadata to take immediate decisions that shape the future of their business.

Identity engine

The identity engine has the ability to combine third-party data and client-supplied data from multiple disparate systems to a standardized model and generate unified consumer IDs with industry compliance guidelines in a timely manner

Real-time recommendation engine

We use artificial intelligence and machine learning technology to provide real-time content recommendations based on consumer data and what’s trending.

Centralized data-analytics platform

The data analytics platform uses AI and ML to generate critical data within operational systems and to deliver insights on consumer behavior that yield maximized inventory pricing, enhanced audience values, and optimized campaigns across all properties and platforms and linear and digital business models.