Do you want to be competing in today’s markets? Or building new ones?
From 2019 to 2020, seven new streaming players launched in the US market, including Apple TV, Disney+, Peacock, and HBO Max. The media industry is facing a dramatic market evolution, accelerated by a pandemic that threatens revenue models built over the last decade.
Broadcasters and media companies are often challenged by multi-platform landscapes with numerous sales and traffic systems, manual processes, and siloed ad-sales workflows. The current situation calls for a holistic transformation of ad sales.
Capgemini’s Ad Sales Maximizer helps achieve true differentiation and a focus on deepening the brand relationship with consumers through a more unified solution that measures and optimizes ad performance across all the potential platforms, achieving a better return on investment.
Read how Ad Sales Maximizer delivers on content, timing, and spend.
Thank you for your interest in Capgemini and our Ad Sales Maximizer