The rise of the experience maker

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A new business reality requires a new kind of leader – it’s the rise of the experience maker! Dynamic-duo hosts Laura Camien and Susan Blackwell from the popular podcast The Spark File sit down for a brilliant chat with Tina Dear, VP of Global Marketing with Rockwell Automation.

Amazing experience makers come from all types of background – including chemical engineers from MIT. Tune-in as we define what it means to be an experience maker and why it matters now more than ever. Get to know Tina and learn why change, new horizons, and big thinking have always come naturally.

Tina explains that in today’s rapidly shifting world, we must be advocates for the customer. The current climate has the B2C world raising expectations for B2B customers. It will take an experience maker to challenge norms and disrupt industries while delighting customers with best-in-class technology and game-changing ideas to reimagine the customer journey.

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