Reach automotive buyers at every phase of the customer journey

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Customer Engine built on the world’s leading engagement platform

Multiple market disruptions are causing significant challenges for the automotive industry. But a recent Capgemini Research Institute report found 45 percent of buyers under 35-years-old are considering a car purchase in 2020, so there are also opportunities.

It is time to reimagine the car buying and ownership experience.

To help our clients meet new expectations, Capgemini created a vision for the future called Smart Mobility Connect, which includes the Customer Engine, a reference-architecture blueprint. Working with Salesforce, we connected the world’s leading engagement platform to bring the Customer Engine to life.

A strategically-curated, client-tested collection of reusable assets, the Customer Engine enables the rapid delivery of new capabilities like contactless commerce, digital sales models, and complex ecosystem integration. The Customer Engine finds solutions for today’s challenges around mobility services and carbon-footprint management.

Capgemini and Salesforce created a platform to bring together the consumer, dealer, OEM, and third-party providers to revitalize sales, renew trust, and reinvent car ownership for the next decade.

Find the opportunity in every disruption. Make the right decisions now to be more agile and win market share.

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