Rethinking the automotive customer journey

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Technology-driven trends are providing new opportunities for an enhanced car-buying experience

Daniel Davenport, Principal, Automotive Capgemini Invent, understands how the rise of disruptive technology-driven trends is transforming the automotive customer journey. Digitalization and autonomous, sharing, and electric strategies have led to the emergence of new touchpoints throughout the customer lifecycle. Automotive brands will have to embrace new technologies to provide an enhanced buying experience.

A seamless automotive customer experience begins with communication. Enhanced communication allows automotive brands to orient around the customer and uncover inconsistencies in user behavior allowing OEMs and dealers to engage customers and deliver an enjoyable, digital customer journey.

To succeed in this new era, investments in in-car technology by brands is not necessarily enough. Capgemini is driving the transformation in automotive by providing new ways for brands to differentiate themselves from competitors to reshape the way customers engage with them.

 

Learn more about our automotive capabilities and how Capgemini helps its clients make the digital transformation.

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