Today’s buying journey is complicated. Customers touch multiple channels and devices before they decide to complete a purchase. Even then, their journey isn’t over, as customers continue to engage with brands and other shoppers after the purchase has been made.
This means that, for organizations, conversion can no longer be the sole desired outcome at the end of the funnel. Instead, marketers need to flip the hourglass over and transition customers into engagement and loyalty programs designed to build brand evangelism.
As a Platinum Partner, Capgemini and Adobe have a rich history of driving these transformations for organizations across every industry. To give you a head start, we’ve built this robust guide: How to create the unified experiences your buyers crave.
In this piece, readers will learn about:
- How to redefine the customer journey
- Tools to analyze, interpret, and optimize the journey from start to finish
- How to create new journeys that drive loyalty and conversion
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