Turn data into insight and real business value with Pega

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Attend to customer needs with agility and real-time decisioning

Many companies are currently reporting challenges in availability and agility. There is a greater need to scale services for future requirements while delivering personalized experiences that consumers demand today.

Pega Customer Decision Hub is the centralized decision authority that ensures organizations can meet the personalization and reporting demands of today’s hyper-digital environment. Pega offers an integrated solution that brings together its industry-leading case management and AI capabilities to deliver both engagement and operational efficiency.

Pega’s Next Best Action is an extension of Pega Customer Decision Hub; it enables organizations to bridge the gap between their complex back-end and consumer-facing front-end systems. Leveraging predictive analytics and algorithms, Pega’s AI runs continuously, reading billions of signals generated by consumers. This information is used to predict customer actions and respond with the next offer in real-time.

“Pega’s Next Best Action starts with the customer, then uses advanced analytics and AI-based decisioning to evaluate all the possible actions in the right context of that moment, and only engages when there is a specific need and the customer is ready to listen.” – Sandipan Mukherjee, Head of Delivery and Operations, North America Pega Practice

Pega next best action-graphic

Capgemini is a proud Platinum Pega Partner with a 15-year history of consistent award-winning performance and delivery. Our Pega Platform expertise combined with unmatched AI capabilities ensures real business value, from turning data into insights to achieving greater operational efficiency.

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Pega Next Best Action

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