OutPerform: Data activated

Traditionally the consumer products industry has, in many ways, relied on hunches and history far more than facts and figures. But today’s landscape requires more than guesswork. As consumer products organizations welcome data from third parties and work to build their own repositories, gain insight – on their competitors, their customers, and the world in which they operate. Simply having data is not enough. 

In part one of our OutPerform series, Impact< Insights < Data, we examine the value of insights-based decisioning and how consumer-products organizations can leverage data analytics to more accurately anticipate market shifts, better understand business dynamics, predict customer behaviors, and manage risk.   

In part two, we explore how organizations can design and implement a holistic data strategy to enable the generation, implementation, and activation of such insights. We review both the technical and cultural aspects of this shift, as well as the steps consumer-products organizations can take to unlock the value of activated data. 

Download part two of our OutPerform series below.