Innovating for a recession

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What goes up must come down. What should innovators do differently to win in a tougher climate?

As we navigate disruption, industry leaders are forced to adapt what they’re doing to thrive in a tougher climate. In economic uncertainty, innovation stands out as something that a business leader can more fully control and use to shape the movements of the market. Doubling down on innovation in downcycles can be a strong catalyst for long-term growth.

The question is how to create innovations that are right for the downturn and built to stand the test of time. How you plan and act now will make the difference.

Fahrenheit 212, part of Capgemini Invent, offers insights on shifting innovation strategy to help you manage the unprecedented challenge we are all facing. Our playbook analyzes the effects a recession can have on the consumer response to your pipeline, and presents a guide to help you plan, manage, and act to position your business for the best possible outcomes.

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