How to build a sustainable influencer marketing program from the ground up

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Influencer marketing has become a key component of many brands’ digital playbook. However, shifting customer behavior asks organizations to be increasingly authentic, personalized, and relevant in their influencer outreach.

Capgemini leads the way in not only addressing these challenges, but also in identifying ways forward. In this webinar with Retail TouchPoints, our content and influencer marketing expert, Allison Roy, walks audiences through creative and nimble ways brands can partner with third-party content creators to generate lasting connections along the customer journey.

Watch the webinar to learn how leading brands:

  • Structure and create influencer programs based on valuable customer data
  • Optimize influencer partnerships to address specific business needs
  • Derive business value from “micro-influencers”
  • Define and measure success.

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