In IT, left brain creativity can teach the right brain some valuable lessons

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There needs to be a fundamental shift in mindset to unlock creative thinking and drive real ROI

Mark Kirby, Chief Technology and Innovation Officer and Perform AI Leader at Capgemini, is a leading thinker in the world of artificial intelligence. His background is traditional IT and engineering, and he sees the potential that being creative in IT can bring to the creation of completely new value propositions.

Unlocking creativity in IT

For companies to succeed, business and software engineering need to be brought together. The potential of software engineering is that big. It is really where the magic happens.

Business and software engineering

The potential of software engineering is huge, but you may experience resistance in the organization. Digital technologies can fundamentally change every business, but you cannot play it safe and just experiment on the edge of the business. Your projects need to make a material impact and really change how you operate on a daily basis.

Overcoming resistance to AI projects

Connect with Mark Kirby.

Learn more about Capgemini’s complete portfolio of AI services and how we can help you transform your business for the future. It is time to reimagine your business.

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