Pharmaceutical brands distributed via retail pharmacies have lived in a world of readily available data for both owned and competing brands from major syndicated data vendors. However, in specialty pharmaceuticals, manufacturers have primarily relied on contracts with specialty pharmacies (SPs) to purchase dispense and status data.
While the SP data can give a patient-level picture of the overall specialty brand success, it can be partial and misleading, leaving the SP picture incomplete.
Pharmaceutical companies need to tap into additional resources to provide real data insights, assemble a more accurate and complete picture of the patient journey, and create a competitive advantage through better business decisions.
A wide array of data sets and sources can be harnessed to become more data-driven. Capgemini works with manufacturers to unlock the value of data and technology to gain a competitive advantage.
|Download Stop missing key data inputs in the patient journey to understand other valuable data resources so you can get the future you want.|