Companies know they need data. Research has shown insights-driven businesses are growing more quickly, are more likely to acquire customers and retain them, and are more profitable.
Data science is a key enabler to help strategic and operational decisions. But data science also needs a set of tools, accelerators, and blueprints that span people, process, technology, data, and culture (PPTDC) to be successful. All the pieces must work harmoniously for data science to succeed.
A successful analytics and data-science strategy needs clear goals, embedding insights generated into everyday decision-making and initiating a cultural shift to a more data-driven organization. Only then can analytics and data science be considered the ultimate game changer that can drive growth.
Read how moving data-derived insights to action quickly leads to business value and a competitive advantage.