Organizations need to develop differentiated, immersive, and efficient mobile experiences if they want to capture the attention of today’s consumers. At the same time, doing so in an accelerated, cost-effective manner is paramount to success.
Progressive Web Applications (PWAs) solve this challenge. Unlike an app you’d download from the app store, PWAs run in the web browser itself, leveraging a series of scripts to create reliable, fast, and engaging experiences that work offline, deliver notifications, and don’t require the user to download anything to their devices.
The benefits of PWAs are numerous – improved search ranking, relatively simple development, and enhanced customer engagement – but organizations need to take a strategic, phase-based approach if they are to succeed.
This is why Capgemini assembled this guide: to help organizations take the next step in their mobile and digital transformation.
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