Directly connecting with healthcare customers has not been front and center for life sciences. For years, customers navigated complex ecosystems of providers, insurers, pharmaceutical companies, and medical-device companies. As digitalization and connected experiences have become standard in other industries, the life-sciences industry is now having to adapt to this new norm.
The realities of the pandemic have pushed consumers to manage their healthcare decisions through technology, providing healthcare companies the opportunity to connect with consumers in new ways.
Enhancing customer relationships and strengthening bonds are becoming top of mind for leaders in the life-sciences industry. This goal is now being realized through the proliferation of direct-to-consumer (D2C) marketing and commerce channels.
For starters, D2C does more than just drive sales: it allows life-sciences organizations to directly own and control the end-to-end customer relationship. This explains the rapid growth of D2C offerings in today’s marketplace; eMarketer forecasts digital D2C sales will grow by nearly $18 billion, a 24% increase over 2019.
Life-sciences companies are navigating a complex set of marketing and sales challenges, driven by a digital era, changing consumer behavior, and pandemic shifts. This mean life-sciences companies must rethink their business models, invest in technology, and explore innovative and engaging solutions to connect with their customers.
The value of doing D2C right is clear, and the opportunities are larger than ever. In our PoV, readers will learn:
- Why D2C channels build stronger customer relationships
- The five key steps to implementing a successful D2C model
- How D2C challenges and experiences directly apply to life sciences
- How to embolden your end-to-end customer connection
Download now to enhance your D2C experience for life sciences.
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